The Man Behind the Super Bowl Confetti Blizzard

Noah Winter and his company Artistry in Motion have orchestrated the iconic Super Bowl confetti display for three decades.

Published on Feb. 8, 2026

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For the past 30 years, Noah Winter and his company Artistry in Motion have been responsible for the iconic confetti blizzard that marks the end of each Super Bowl. The story behind this spectacle involves innovation, precision, and a surprising connection to Disney and the Rolling Stones. Winter's journey into the confetti business began with a request from Disney in the mid-1980s, and his work has since expanded to stadium concerts and other major events.

Why it matters

The Super Bowl confetti drop has become an integral part of the championship celebration, and Winter's work has helped create a visually stunning moment that has become ingrained in the fabric of the event. His commitment to sustainability and continued innovation in the field of celebratory displays suggests a bright future for the industry.

The details

Winter's team developed techniques for creating falling leaves for a Disney performance of 'Pocahontas' in the 1980s, which led to work on Disney's daily parades. In 1986, Mick Jagger commissioned Artistry in Motion to create confetti for a Rolling Stones concert, and the company went on to work with other artists like Bono from U2. The transition to sporting events came naturally, with Winter's first Super Bowl experience in 1997. Achieving the perfect confetti 'flutter' is a science, with the company experimenting to find the right balance of colors and shapes. Artistry in Motion is also committed to sustainability, using 98% postconsumer recycled tissue paper.

  • Winter's first Super Bowl experience came in 1997, when the Green Bay Packers defeated the New England Patriots.
  • Artistry in Motion has been involved with the Super Bowl for 30 years, with Winter's work as a pyrotechnician at the event dating back to 1996.

The players

Noah Winter

The founder of Artistry in Motion, the company that has orchestrated the iconic confetti blizzard at the end of the Super Bowl for the past three decades.

Artistry in Motion

A company that specializes in creating visually stunning celebratory displays, including the confetti blizzard at the end of the Super Bowl.

Mick Jagger

The lead singer of the Rolling Stones, who commissioned Artistry in Motion to create confetti for a Rolling Stones concert at Dodgers Stadium in 1986.

Bono

The lead singer of U2, who followed in Mick Jagger's footsteps and hired Artistry in Motion to create confetti for U2 concerts.

Seaman Paper

A Massachusetts-based company that has been manufacturing the tissue paper used for Artistry in Motion's confetti for the past 25 years.

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What they’re saying

“It's always better to be late than early.”

— Noah Winter, Founder, Artistry in Motion

What’s next

Artistry in Motion continues to explore new innovations in celebratory displays, including the potential for more personalized confetti options and the use of even more biodegradable and compostable materials.

The takeaway

Noah Winter and Artistry in Motion have played a pivotal role in creating one of the most iconic and visually stunning moments in sports, the Super Bowl confetti blizzard. Their commitment to innovation, sustainability, and elevating the celebratory experience suggests a bright future for the company and the industry as a whole.