Van Vreede's Expands Home Comfort Offerings Across Wisconsin

Retailer adds innovative 2-in-1 washer/dryer and guarantees lowest prices with in-house delivery

Jan. 28, 2026 at 12:15pm

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Van Vreede's, a Wisconsin-based home goods retailer, is redefining home comfort with a wide range of new appliances, furniture, and mattresses. The company has expanded to five locations across the state, including new stores in Madison and Janesville. Van Vreede's Vice President Scott Brynjulfson highlighted the company's latest innovations, including a 2-in-1 washer/dryer designed to simplify laundry, as well as Van Vreede's commitment to low prices and in-house delivery services.

Why it matters

As consumers seek ways to enhance comfort, efficiency, and convenience in their homes, Van Vreede's expansion and new product offerings provide Wisconsin residents with more options to outfit their living spaces. The retailer's focus on innovative products and customer service sets it apart in a crowded home goods market.

The details

Van Vreede's, a Wisconsin-based home goods retailer, is expanding its footprint across the state with new locations in Madison and Janesville, in addition to existing stores in Green Bay, Appleton, and Oshkosh. The company is introducing several new product lines, including a 2-in-1 washer/dryer that aims to simplify laundry tasks. Van Vreede's Vice President Scott Brynjulfson highlighted the retailer's commitment to offering the lowest prices and providing in-house delivery services, rather than relying on third-party logistics.

  • Van Vreede's recently opened new locations in Madison and Janesville, Wisconsin.
  • The company has been operating stores in Green Bay, Appleton, and Oshkosh for several years.

The players

Van Vreede's

A Wisconsin-based home goods retailer that offers a wide range of appliances, furniture, and mattresses.

Scott Brynjulfson

The Vice President of Van Vreede's, who oversees the company's product selection and customer service initiatives.

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What they’re saying

“We're consistently introducing innovative products, including one of our top new items: the 2-in-1 washer/dryer, designed to make laundry easier than ever.”

— Scott Brynjulfson, Vice President

“What sets Van Vreede's apart is our guarantee of the lowest prices and our in-house delivery team, ensuring products are delivered by Van Vreede's staff rather than a third party.”

— Scott Brynjulfson, Vice President

What’s next

Van Vreede's plans to continue expanding its footprint across Wisconsin, with potential future openings in other major cities.

The takeaway

Van Vreede's is positioning itself as a leading home goods retailer in Wisconsin, offering a wide range of innovative products, competitive pricing, and personalized customer service through its in-house delivery team. The company's expansion and focus on enhancing home comfort align with growing consumer demand for efficient and convenient living solutions.