Emplify Health acquires naming rights to Titletown football field

The field will now be known as 'Emplify Health Field' as part of the company's expanded presence in the Titletown district.

Apr. 3, 2026 at 7:52pm

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A high-end, photorealistic studio still-life photograph featuring a polished, geometric football trophy or award on a clean, monochromatic seamless background, conceptually representing the prestige and community significance of the newly named Emplify Health Field.The acquisition of the Titletown football field naming rights by Emplify Health solidifies the healthcare provider's commitment to community wellness and engagement.Ashwaubenon Today

Emplify Health by Bellin has acquired the naming rights to the full-size football field at Titletown, the entertainment district across from Lambeau Field in Ashwaubenon, Wisconsin. The field will now be called 'Emplify Health Field' as part of the company's effort to expand its presence in the vibrant community space.

Why it matters

The acquisition of the naming rights to the Titletown football field represents a strategic move by Emplify Health to increase its visibility and engagement within the local community. As a healthcare provider, having a presence in this popular recreational and entertainment hub aligns with the company's focus on wellness and community connection.

The details

Emplify Health, a subsidiary of the Bellin Health system, announced that it has 'expanded its presence' by acquiring the naming rights to the full-size football field at Titletown. The field, which is located at the heart of the Titletown entertainment district across from Lambeau Field, will now be known as 'Emplify Health Field.' The company stated that this vibrant space has long been a community favorite and will now serve as an even stronger hub for wellness events, year-round activities, and opportunities to connect with residents.

  • Emplify Health acquired the naming rights in April 2026.

The players

Emplify Health by Bellin

A healthcare provider and subsidiary of the Bellin Health system that has expanded its presence in the Titletown district by acquiring the naming rights to the football field.

Titletown

An entertainment district located across from Lambeau Field in Ashwaubenon, Wisconsin, featuring a full-size football field that has now been named 'Emplify Health Field.'

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What’s next

Emplify Health plans to host a variety of wellness-focused events and activities at the newly named 'Emplify Health Field' throughout the year, further integrating the healthcare provider into the Titletown community.

The takeaway

The acquisition of the naming rights to the Titletown football field by Emplify Health demonstrates the company's commitment to expanding its presence and engagement within the local community, leveraging the popularity and vibrancy of this recreational hub to promote wellness and foster connections with residents.