Apella Capital Increases Amazon Stake by 14.8%

Institutional investor adds over 5,800 shares to its Amazon holdings in Q4

Apr. 20, 2026 at 7:06am

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An extreme close-up of a complex arrangement of industrial gears and levers, conveying the intricate financial mechanisms behind institutional investment decisions without using any text or identifiable elements.Apella Capital's increased stake in Amazon reflects the institutional investor's faith in the e-commerce giant's continued growth and dominance.Seattle Today

Apella Capital LLC, an investment management firm, increased its position in Amazon.com, Inc. (NASDAQ:AMZN) by 14.8% in the fourth quarter, according to a recent SEC filing. The firm now owns 45,356 shares of the e-commerce giant's stock, valued at $10.5 million.

Why it matters

This filing provides insight into the investment strategies of Apella Capital, a notable institutional investor. The increase in Amazon holdings suggests the firm's continued confidence in the long-term growth potential of the e-commerce and cloud computing leader.

The details

Apella Capital purchased an additional 5,837 shares of Amazon during the fourth quarter, bringing its total position to 45,356 shares. This represents a 14.8% increase in the firm's Amazon holdings compared to the prior quarter. Other institutional investors have also been active in trading Amazon stock, with some firms increasing their positions and others reducing exposure.

  • Apella Capital filed its Q4 2025 13F report with the SEC on April 20, 2026.

The players

Apella Capital LLC

An investment management firm that raised its position in Amazon.com, Inc. by 14.8% in the fourth quarter of 2025.

Amazon.com, Inc.

The e-commerce and cloud computing giant in which Apella Capital increased its institutional investment.

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What they’re saying

“Apella Capital's increased stake in Amazon demonstrates their confidence in the company's long-term growth potential across its diverse business lines.”

— Analyst

The takeaway

Apella Capital's increased investment in Amazon is a vote of confidence in the company's ability to maintain its leadership position in e-commerce and cloud computing, even as it faces growing competition in these rapidly evolving industries.