Super Bowl LX Ads: The Best, Worst, and Most WTF

From amping AI to lots of Nineties throwbacks, we break down the biggest night in advertising.

Published on Feb. 8, 2026

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The 2026 Super Bowl featured a wide range of commercials, from heartwarming to cringeworthy. Highlights included a Backstreet Boys reunion, an ad featuring butts, and the continued rise of AI in advertising.

Why it matters

The Super Bowl commercials are a major cultural event, with brands spending millions to capture the attention of the massive TV audience. This year's ads reflected broader trends in pop culture and technology, offering insights into the evolving landscape of advertising.

The details

The Super Bowl LX commercials ran the gamut from the good to the bad to the downright bizarre. A Backstreet Boys reunion ad tapped into Nineties nostalgia, while another spot featured nothing but close-ups of people's backsides. AI also continued to feature prominently, with several ads showcasing the technology's capabilities. Overall, the commercials demonstrated the lengths brands will go to stand out on advertising's biggest stage.

  • Super Bowl LX took place on February 9, 2026.

The players

Seattle Seahawks

The NFL team that defeated the New England Patriots in Super Bowl LX.

New England Patriots

The NFL team that lost to the Seattle Seahawks in Super Bowl LX.

Bad Bunny

The Puerto Rican singer and rapper who appeared in one of the Super Bowl commercials.

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What they’re saying

“The most important part of the night is, for many, the commercials.”

— Rob Ledonne, Author (rollingstone.com)

The takeaway

The Super Bowl commercials continue to be a major cultural event, with brands pulling out all the stops to capture the attention of the massive TV audience. This year's ads reflected broader trends in pop culture and technology, offering a glimpse into the evolving landscape of advertising.