Kardashian Sisters Bet Against Each Other to Disprove 'Kardashian Curse'

Kim Kardashian and Kylie Jenner place bets on opposing Super Bowl teams to try to break the alleged curse.

Published on Feb. 8, 2026

Got story updates? Submit your updates here. ›

Ahead of Super Bowl LX, Kendall Jenner starred in a commercial poking fun at the 'Kardashian Curse' that is said to affect the relationships of the Kardashian-Jenner sisters. In response, Kim Kardashian and Kylie Jenner placed small bets on opposing teams - Kim on the Seattle Seahawks and Kylie on the New England Patriots - in an attempt to disprove the curse once and for all.

Why it matters

The 'Kardashian Curse' is a long-running rumor that has plagued the Kardashian-Jenner family, with the sisters' romantic partners and athletes they support allegedly facing bad luck. By betting against each other, Kim and Kylie are trying to put the curse to rest and show that it doesn't actually exist.

The details

In Kendall Jenner's Super Bowl commercial, she claims to have profited off the bad luck that has supposedly affected her sisters' athlete boyfriends. This inspired Kim Kardashian to bet 69 cents on the Seahawks, with the rationale that if the Patriots win, the curse will be disproven since Kendall bet on them. Kylie Jenner also placed the same 69-cent bet on the Seahawks, playfully referencing a feud between her sisters Kim and Kourtney.

  • Kendall Jenner's Super Bowl LX commercial aired during the game on February 8, 2026.
  • Kim Kardashian and Kylie Jenner placed their bets ahead of the Super Bowl on February 8, 2026.

The players

Kendall Jenner

A model and member of the Kardashian-Jenner family who starred in a Super Bowl commercial poking fun at the 'Kardashian Curse'.

Kim Kardashian

A reality TV star and businesswoman, part of the Kardashian-Jenner family, who placed a 69-cent bet on the Seattle Seahawks to try to disprove the 'Kardashian Curse'.

Kylie Jenner

A reality TV star, socialite, and member of the Kardashian-Jenner family, who placed the same 69-cent bet as her sister Kim on the Seattle Seahawks.

Got photos? Submit your photos here. ›

What they’re saying

“Hear me out...I'm proving the curse ISN'T real because one of us will win🤣”

— Kim Kardashian (Instagram Stories)

“Kim traded on the Seahawks. Am I saying I copied her by trading on the Seahawks?”

— Kylie Jenner (Instagram)

What’s next

If the New England Patriots win Super Bowl LX, it would disprove the 'Kardashian Curse' since Kendall Jenner bet on them, while her sisters Kim and Kylie bet against them.

The takeaway

The Kardashian-Jenner family is trying to put the long-running 'Kardashian Curse' rumor to rest once and for all by betting against each other on the Super Bowl outcome, showing that the curse does not actually exist.