Bad Bunny to Bring Puerto Rican Culture to 2026 Super Bowl Halftime

The Puerto Rican superstar says he's excited to represent his roots on the big stage

Published on Feb. 6, 2026

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Bad Bunny, the Puerto Rican superstar born Benito Antonio Martínez Ocasio, is set to headline the 2026 Super Bowl halftime show. The artist, who recently won Album of the Year at the Grammys for his all-Spanish language album 'Debí Tirar Más Fotos', says he plans to bring his culture and connect with his roots during the highly anticipated performance.

Why it matters

Bad Bunny's Super Bowl halftime performance marks a historic milestone, as he will be the first Latin artist to headline the show solo. His appearance reflects the growing influence and popularity of Latin music and culture in the United States.

The details

Bad Bunny expressed a mix of excitement and gratitude about the opportunity, saying he's most excited for his family, friends and the Latino community to witness the moment. While he didn't reveal specifics about the performance, he promised it will be "a huge party" where he plans to bring a lot of his culture to the stage. The artist said his focus has always been on creating music that connects him to his roots, rather than chasing accolades or recognition.

  • Bad Bunny won Album of the Year at the 2026 Grammys just one week before the Super Bowl.
  • The 2026 Super Bowl will be held on Sunday, February 9th in Santa Clara, California.

The players

Bad Bunny

The Puerto Rican superstar born Benito Antonio Martínez Ocasio, who is one of the most-streamed artists in the world.

Benito Antonio Martínez Ocasio

The real name of Bad Bunny, the Puerto Rican singer and rapper.

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What they’re saying

“I'm excited, but at the same time, I feel more excited about the people than even me — my family, my friends, the people who have always believed in me. This moment, the culture — that's what makes these shows special.”

— Bad Bunny (Associated Press)

“You always have to be proud of who you are and where you're from. But don't let that limit where you can go.”

— Bad Bunny (Associated Press)

What’s next

Bad Bunny's highly anticipated Super Bowl halftime performance on February 9, 2026 will be a major cultural moment that celebrates his Puerto Rican roots and the growing influence of Latin music.

The takeaway

Bad Bunny's Super Bowl halftime show will be a historic milestone, as the first Latin artist to headline the event solo. His performance will showcase the rich culture and artistry of the Puerto Rican community on one of the world's biggest stages.