Lady Gaga to Cover 'Won't You Be My Neighbor' for Super Bowl LVI Commercial

The pop star's rendition of the iconic Mister Rogers theme song will be featured in a Redfin/Rocket Mortgage ad, signaling a shift towards purpose-driven Super Bowl advertising.

Jan. 27, 2026 at 9:07pm

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Super Bowl LVIII, featuring the Seattle Seahawks and New England Patriots, is shaping up to be more than just a football game. With Bad Bunny headlining the halftime show and Lady Gaga lending her voice to a Redfin/Rocket Mortgage commercial covering 'Won't You Be My Neighbor,' the event is signaling a significant shift in how brands and artists leverage the Super Bowl platform, moving beyond spectacle towards emotional resonance and cultural commentary.

Why it matters

The choice to use Lady Gaga to cover the Mister Rogers theme is not about selling houses directly; it's about evoking feelings of community, kindness, and belonging – values particularly poignant in today's climate. This aligns with a growing trend towards 'purpose-driven' Super Bowl advertising, where brands are using the platform to make cultural statements and connect with consumers on a deeper level.

The details

Redfin and Rocket Mortgage's decision to feature Lady Gaga's rendition of 'Won't You Be My Neighbor' suggests a strategy to humanize the often-impersonal world of home buying. The brands are attempting to associate themselves with positive values and a sense of community, hoping to build trust with potential customers. This approach aligns with broader marketing trends, as consumers, particularly Millennials and Gen Z, are increasingly likely to support brands that demonstrate social responsibility.

  • Super Bowl LVIII is scheduled for February 2026.

The players

Lady Gaga

A popular American singer, songwriter, and actress known for her bold fashion choices and advocacy for LGBTQ+ rights.

Redfin

A technology-powered real estate brokerage company that uses data-driven insights to help people buy and sell homes.

Rocket Mortgage

A leading online mortgage lender that offers a streamlined digital application process for home loans.

Mister Rogers

The beloved host of the long-running children's television series 'Mister Rogers' Neighborhood,' known for his gentle demeanor and messages of kindness and acceptance.

Bad Bunny

A Puerto Rican rapper, singer, and songwriter who has become a global icon, known for his boundary-pushing music and celebration of his Latin American heritage.

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What they’re saying

“We must not let individuals continue to damage private property in San Francisco.”

— Robert Jenkins, San Francisco resident (San Francisco Chronicle)

“Fifty years is such an accomplishment in San Francisco, especially with the way the city has changed over the years.”

— Gordon Edgar, grocery employee (Instagram)

What’s next

The judge in the case will decide on Tuesday whether or not to allow Walker Reed Quinn out on bail.

The takeaway

This case highlights growing concerns in the community about repeat offenders released on bail, raising questions about bail reform, public safety on SF streets, and if any special laws to govern autonomous vehicles in residential and commercial areas.