Deep Sync Expands Partnership with MiQ to Power Identity-Driven Political Advertising

Collaboration enables political campaigns to activate voter data across programmatic media ahead of the 2026 U.S. midterm elections.

Apr. 2, 2026 at 5:35pm

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Deep Sync, an independent provider of deterministic identity and data solutions, has announced an expanded partnership with global programmatic media company MiQ. The collaboration is designed to help political campaigns translate voter data into digital audiences more efficiently and activate them across media environments in a fraction of the time compared to traditional workflows.

Why it matters

Modern political campaigns rely heavily on data, but translating voter datasets into actionable digital audiences has historically been a slow and operationally complex process. The expanded partnership between Deep Sync and MiQ aims to address this challenge by enabling campaigns to move from voter data to digital activation more quickly, helping them reach real people with precision across fragmented media landscapes.

The details

Deep Sync's deterministic identity-resolution technology converts first-party voter datasets into privacy-safe digital identifiers, enabling campaigns to build identity-driven, addressable audiences. MiQ's programmatic activation and analytics capabilities then allow those audiences to be deployed across connected TV, digital video, and other programmatic media environments. Agencies using Deep Sync's platform can enable audiences in hours, with matching and onboarding in under one hour, while increasing addressability to key programmatic platforms by up to 120% on live campaigns. Once prepared, these audiences can be activated through MiQ's programmatic capabilities in under 48 hours, with incremental reach improvements of up to 53%.

  • The expanded partnership was announced on April 2, 2026.
  • The collaboration builds on work the companies conducted during the 2024 U.S. election cycle.

The players

Deep Sync

An independent provider of deterministic identity and data solutions that power people-based marketing.

MiQ

A global programmatic media company that works with advertisers and agencies to enhance their campaign performance through data- and technology-driven solutions.

Pieter De Temmerman

CEO of Deep Sync.

Jesse Contario

Regional Vice President, Southeast and Political, MiQ.

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What they’re saying

“Political campaigns require speed, precision, and the ability to activate voter data quickly. Our partnership with MiQ helps agencies translate voter data into addressable digital audiences that can be deployed across today's modern media channels.”

— Pieter De Temmerman, CEO of Deep Sync

“Political campaigns need scale and speed in their media investments. Our work with Deep Sync helps campaigns translate high-quality identity data into real programmatic performance during the 2024 election cycle, and we're bullish on the opportunity ahead in 2026.”

— Jesse Contario, Regional Vice President, Southeast and Political, MiQ

What’s next

As the 2026 election cycle accelerates, campaigns are under increasing pressure to move faster from voter data to digital media execution. By combining identity resolution with programmatic activation, Deep Sync and MiQ aim to help political advertisers translate data into measurable voter engagement across today's fragmented digital landscape.

The takeaway

The expanded partnership between Deep Sync and MiQ highlights the growing importance of data-driven, identity-based solutions in modern political advertising. By streamlining the process of translating voter data into actionable digital audiences, the collaboration aims to give campaigns a competitive edge in reaching and engaging their target voters across a variety of media channels.