Andaz Vienna to Rebrand as Hyatt Regency in Curious Move

The 303-room luxury hotel will transition to a more business-focused brand in April 2026.

Published on Feb. 6, 2026

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The Andaz Vienna, a luxury hotel that opened in 2019, will rebrand as a Hyatt Regency property in April 2026. The hotel was recently sold as part of insolvency proceedings, and the new owners feel the Hyatt Regency brand, with its focus on business travelers and events, is a better fit for the property's conference and meeting spaces.

Why it matters

This rebranding is unusual, as hotels typically switch to a different hotel group entirely when changing ownership. The fact that the Andaz Vienna is staying within the Hyatt portfolio and 'downgrading' to a more mainstream brand raises questions about the Andaz brand's broader performance and positioning.

The details

The 303-room Andaz Vienna was recently sold for around 92 million EUR as part of the insolvency proceedings of the previous owners, Signa Development Selection. The hotel is now owned by WestInvest Gesellschaft für Investmentfonds mbH, a company of DekaBank. The new owners feel the Hyatt Regency brand, with its focus on business travelers and events, is a better fit for the hotel's conference and meeting spaces.

  • The Andaz Vienna will rebrand as the Hyatt Regency Vienna as of April 13, 2026.
  • The Andaz Vienna opened in 2019.

The players

Andaz Vienna

A 303-room luxury hotel that opened in 2019 and is now rebranding as a Hyatt Regency property.

Signa Development Selection

The previous owner of the Andaz Vienna, which sold the hotel as part of insolvency proceedings.

WestInvest Gesellschaft für Investmentfonds mbH

The new owner of the Andaz Vienna, a company of DekaBank, which is rebranding the hotel to a Hyatt Regency.

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What they’re saying

“This is one of the more unusual ones we've seen in quite some time, and I can't help but wonder if it's indicative of bigger issues with the brand.”

— Ben Schlappig (onemileatatime.com)

The takeaway

This rebranding raises questions about the broader performance and positioning of the Andaz brand within Hyatt's portfolio, as it is unusual for a hotel to 'downgrade' to a more mainstream brand while staying within the same hotel group. It suggests the Andaz brand may be struggling to gain traction with developers and travelers outside of Asia.