Smithfield and Pabst Blue Ribbon Unveil New Grilling Brat Lineup

The limited-time Pabst Blue Ribbon Beer Brat joins Jalapeño & Cheddar and Chipotle & Cheddar varieties for summer grilling season.

Apr. 10, 2026 at 6:56pm

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A high-end, photorealistic studio still-life photograph featuring a selection of premium pork bratwurst sausages in geometric arrangements, using dramatic lighting and shadows to conceptually represent the bold, crave-worthy flavors of the new Smithfield and Pabst Blue Ribbon collaboration.Smithfield's new premium pork bratwurst lineup, including the limited-time Pabst Blue Ribbon Beer Brat, offers bold flavors and easy preparation for summer grilling season.Smithfield Today

Smithfield Foods has launched a new premium pork bratwurst lineup in collaboration with Pabst Blue Ribbon, featuring three flavorful varieties: a limited-time Pabst Blue Ribbon Beer Brat, Jalapeño & Cheddar Brat, and Chipotle & Cheddar Brat. The new brats are designed for easy grilling, backyard barbecues, and casual summer meals.

Why it matters

The partnership between Smithfield and Pabst Blue Ribbon brings together two iconic American brands to offer consumers bold, crave-worthy flavors that capture the spirit of summer grilling season. The new bratwurst lineup provides a convenient, high-quality option for home cooks and grill masters looking to elevate their backyard gatherings.

The details

The new Smithfield bratwurst varieties feature premium pork, juicy texture, and satisfying snap. The Pabst Blue Ribbon Beer Brat infuses the classic American lager flavor, while the Jalapeño & Cheddar and Chipotle & Cheddar brats offer spicy and creamy flavor profiles. All three brats are easy to prepare on the grill, in a pan, or simmered in beer.

  • The new Smithfield bratwurst lineup is available now at major retailers nationwide.
  • Smithfield and Pabst Blue Ribbon are launching the new brats to kick off the 2026 grilling season.

The players

Smithfield Foods

A leading provider of premium, high-quality pork and meat products, Smithfield has stood for craftsmanship, authenticity, and passion since 1936, delivering everything from classic bacon and slow-smoked hams to hand-trimmed ribs, marinated fresh pork, and now bold new bratwursts.

Pabst Blue Ribbon

Founded in 1844, Pabst Blue Ribbon is the original American lager beer. It continues to connect with communities and empower individuals who forge their own path. Pabst Brewing Company is American-owned and operated.

Marianne Radley

Managing Director of Marketing for Smithfield Foods.

Kat Mata

Director of Culture Marketing at Pabst Blue Ribbon.

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What they’re saying

“As the weather warms up, consumers are looking for great food and bold flavors to bring people together. This new bratwurst lineup, including the innovative Pabst Blue Ribbon Beer Brat, offers premium, easy-to-prepare options that make every backyard get-together more flavorful and fun.”

— Marianne Radley, Managing Director of Marketing for Smithfield Foods

“Beer and brats have always belonged together. We teamed up with Smithfield to do it right with a seriously good brat. It's an easy win for anyone who believes grilling should come with a cold beer.”

— Kat Mata, Director of Culture Marketing at Pabst Blue Ribbon

What’s next

Grilling enthusiasts can enter the Ultimate Backyard Bratluck Sweepstakes for a chance to win a complete backyard party kit valued at $4,365, including an RTIC 72qt Cooler, a Weber Genesis Grill, a Solo Stove Yukon fire pit, and a custom cornhole set.

The takeaway

The new Smithfield and Pabst Blue Ribbon bratwurst collaboration brings together two iconic American brands to offer consumers bold, crave-worthy flavors that capture the spirit of summer grilling season. The convenient, high-quality brats provide an easy way for home cooks and grill masters to elevate their backyard gatherings.