New Townhome Development Opens in Rustburg, 23 More Planned

Ryan Homes celebrates grand opening of The Allure, offering modern townhomes starting in the mid-$200,000s.

Mar. 17, 2026 at 10:19pm

A new housing community called The Allure has opened in Rustburg, Virginia, developed by Ryan Homes. The community features modern townhomes starting in the mid-$200,000 range, designed for low-maintenance living with updated finishes. The developer currently has eight homes available and is working on 23 more, with plans for amenities like a clubhouse, swimming pool, and fitness center.

Why it matters

The new townhome development in Rustburg provides more affordable housing options in the area, catering to growing demand for low-maintenance living close to major employers and commuter routes like Liberty University.

The details

The Allure townhome community by Ryan Homes offers open-concept floor plans with at least three bedrooms and two bathrooms. Some units will have basements while others will have slab foundations. The developer is currently selling eight homes and has 23 more in the works, with plans for community amenities like a clubhouse, pool, and fitness center.

  • The Allure townhome development in Rustburg, Virginia celebrated its grand opening on March 17, 2026.

The players

Ryan Homes

A national homebuilder that has developed The Allure townhome community in Rustburg, Virginia.

Tim Smith

The sales and marketing representative for The Allure townhome development by Ryan Homes.

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What they’re saying

“These are all going to be open-concept homes. Some will have basements, like I said; some will have slabs. You are going to have at least three bedrooms and at least two bathrooms.”

— Tim Smith, Sales and Marketing Representative

What’s next

The developer plans to continue construction on the remaining 23 townhomes in The Allure community over the coming months.

The takeaway

The new townhome development in Rustburg provides more affordable and low-maintenance housing options for residents, catering to growing demand in the area near major employers and commuter routes.