Altria Group Receives 'Hold' Rating from Brokerages

Analysts see mixed outlook for tobacco giant's stock performance

Apr. 15, 2026 at 7:55am

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An extreme close-up of heavy, industrial banking equipment and machinery in dark, muted tones, conveying a sense of institutional financial power and security without using any literal currency or financial symbols.Altria's mixed analyst ratings reflect the complex financial machinery underlying the tobacco industry's ongoing regulatory and market challenges.Richmond Today

Shares of Altria Group, Inc. (NYSE:MO) have received an average 'Hold' rating from 11 research firms currently covering the company, according to Marketbeat. The analysts' consensus target price for the stock is $65.88, with a range of recommendations from 'Sell' to 'Buy'.

Why it matters

As one of the largest tobacco companies in the U.S., Altria's performance is closely watched by investors and analysts. The mixed ratings reflect ongoing uncertainty around the company's ability to navigate regulatory changes and consumer trends in the tobacco industry.

The details

The analysts' ratings for Altria include two 'Sell', four 'Hold', and five 'Buy' recommendations. Several firms have adjusted their price targets for the stock in recent months, with UBS Group increasing its target to $74 and Bank of America raising its target to $73. However, Stifel Nicolaus lowered its target to $68.

  • Altria reported its latest quarterly earnings on January 29, 2026.
  • The company's next quarterly dividend of $1.06 per share is scheduled to be paid on April 30, 2026.

The players

Altria Group, Inc.

A U.S.-based consumer goods company focused on the manufacture and sale of tobacco products, including the Philip Morris USA cigarette brand.

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What they’re saying

“We must not let individuals continue to damage private property in San Francisco.”

— Robert Jenkins, San Francisco resident

The takeaway

Altria's mixed analyst ratings reflect the ongoing challenges facing the tobacco industry, as the company navigates regulatory changes and evolving consumer preferences. Investors will be closely watching the company's ability to maintain its market share and profitability in the face of these headwinds.