Madison County Hosts Annual 'Go MAD' Festival

Three-day celebration of local arts, music, and community kicks off this weekend.

Apr. 8, 2026 at 4:00am

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A bold, colorful silkscreen print featuring repeated icons of a guitar, paintbrush, and coffee mug, representing the diverse creative offerings of the 'Go MAD' festival in Madison County.The vibrant 'Go MAD' festival will showcase Madison County's thriving arts and music scene with a weekend of community celebration.Madison Today

The annual 'Go MAD' festival returns to Madison County, Virginia this weekend, April 8-10. The three-day event features live music, artisan vendors, family-friendly activities, and a showcase of the region's vibrant creative community.

Why it matters

The 'Go MAD' festival has become a beloved annual tradition that brings together residents and visitors to celebrate Madison County's unique local culture and artistic spirit. As small towns across America face economic challenges, events like this help strengthen community ties and promote local businesses.

The details

Now in its 12th year, the 'Go MAD' festival will take place at venues throughout the historic downtown district of the town of Madison. Highlights include two outdoor concert stages featuring regional bands, a juried arts and crafts market with over 50 local vendors, food trucks and craft beer, interactive workshops on topics like pottery and mural painting, and a 5K run/walk.

  • The 'Go MAD' festival runs from Friday, April 8 through Sunday, April 10, 2026.
  • The opening ceremony kicks off at 5 PM on Friday, April 8.

The players

Madison County Tourism Board

The local government agency responsible for promoting tourism and events in Madison County, Virginia.

Madison Main Street Program

A non-profit organization dedicated to revitalizing and preserving the historic downtown district of the town of Madison.

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What they’re saying

“The 'Go MAD' festival is a wonderful opportunity to showcase the incredible talent and community spirit we have in Madison County. We're excited to welcome both locals and visitors to experience all that our region has to offer.”

— Sarah Wilkins, Director, Madison County Tourism Board

“This festival really captures the essence of what makes our town so special - the blend of historic charm, artistic expression, and small-town pride. We can't wait to celebrate with everyone this weekend.”

— Emily Granger, Executive Director, Madison Main Street Program

What’s next

Tickets for the 'Go MAD' festival are available for purchase online and at the gate. Organizers encourage attendees to plan ahead for parking and arrive early to enjoy the full schedule of events.

The takeaway

The 'Go MAD' festival is a testament to the vibrant cultural identity of Madison County, Virginia. By supporting local artists, musicians, and small businesses, this annual celebration helps preserve the unique character of the region and foster a strong sense of community pride.