Clifton Forge unveils new branding

Town hopes rebrand will spark new energy and growth

Published on Feb. 11, 2026

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The town of Clifton Forge, Virginia held a branding unveiling event on Wednesday night at the Masonic Theatre, where local residents and officials gathered to see the town's new branding and marketing efforts.

Why it matters

As a small town facing economic challenges, Clifton Forge is hoping a fresh brand identity and marketing push can help attract new businesses, residents, and visitors to the area and spark renewed energy and growth.

The details

The new branding includes a redesigned logo, tagline, and marketing materials that aim to highlight Clifton Forge's natural beauty, outdoor recreation opportunities, and historic downtown. Town leaders believe the rebrand can help differentiate Clifton Forge from other small Virginia towns and better showcase what the community has to offer.

  • The branding unveiling event took place on Wednesday, February 11, 2026.

The players

Clifton Forge

A small town located in Virginia that is seeking to revitalize its economy and community through a new branding and marketing initiative.

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What’s next

The town plans to roll out the new branding across its website, social media, signage, and other marketing channels in the coming weeks and months.

The takeaway

Clifton Forge's rebranding effort demonstrates how small towns can use strategic marketing to highlight their unique assets and attract new investment, residents, and visitors in an effort to drive economic growth and community revitalization.