Southern Utah Cities Dominate Best Small Business Rankings

St. George, Washington City, and Cedar City rank among the top small cities in the U.S. for starting a business.

Apr. 14, 2026 at 3:33am

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A minimalist studio still life photograph featuring a stack of business documents, a pen, and a potted succulent plant against a clean, monochromatic grey background, symbolizing the growth and success of small businesses in Southern Utah.The vibrant entrepreneurial ecosystem in Southern Utah cities like St. George and Washington is attracting new businesses and talent to the region.Washington Today

Southern Utah has solidified its reputation as a prime location for starting a business, with St. George, Washington City, and Cedar City consistently ranking among the best small cities in the U.S. for entrepreneurs. In the latest WalletHub rankings, St. George came in at #1, Washington City at #3, and the region has stood out for strong startup activity, small business growth, affordable costs, and workforce development.

Why it matters

This recognition underscores Southern Utah's transformation from a retirement and tourism hub to a thriving entrepreneurial ecosystem. The region's consistent top rankings over multiple years demonstrate its growing appeal for new businesses, challenging the perception of it being just a nice place to retire or visit.

The details

WalletHub's 2026 ranking of the best small cities to start a business evaluated more than 1,300 cities across 18 metrics, including business environment, access to resources, and business costs. St. George stood out for its nearly 42% small business growth from 2017 to 2023, affordable office space, short commute times, and strong job growth. Washington City also posted impressive 42% small business growth over the same period and was recognized for its startup density, commute times, and workforce growth.

  • In 2025, St. George was ranked #1, while Cedar City was #3.
  • In 2024, Cedar City ranked #1, St. George was #2, and Washington was #4.
  • In 2023, Washington was #1, St. George was #2, and Cedar City was #3.

The players

WalletHub

A personal finance website that conducts research and publishes rankings on a variety of financial and economic topics.

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What’s next

The continued growth and development of small businesses in Southern Utah will be closely watched in the coming years as the region solidifies its reputation as a top destination for entrepreneurs.

The takeaway

Southern Utah's consistent top rankings in national small business lists over multiple years demonstrate the region's transformation from a retirement and tourism hub to a thriving entrepreneurial ecosystem, challenging perceptions and attracting new businesses and talent to the area.