Actress Jamie-Lynn Sigler Appears in Super Bowl Ad

The Sopranos star featured in nostalgic Cheetos commercial during big game.

Apr. 17, 2026 at 2:58pm

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An extreme macro photograph of crumpled, shiny Cheetos snack chips in a vibrant orange color, lit dramatically to create a high-fashion, luxury aesthetic.A glamorous close-up of the iconic Cheetos snack brand, tapping into 90s nostalgia for the Super Bowl ad featuring actress Jamie-Lynn Sigler.Salt Lake City Today

Actress Jamie-Lynn Sigler, best known for her role as Meadow Soprano on the hit HBO series The Sopranos, appeared in a Cheetos-branded Super Bowl commercial this year. The ad tapped into 90s nostalgia and featured Sigler reprising her iconic TV character.

Why it matters

Super Bowl ads are some of the most high-profile and expensive commercials in the world, with brands paying up to $7 million for a 30-second spot. Sigler's appearance in the Cheetos ad demonstrates the continued cultural relevance of The Sopranos and the value that celebrity cameos can bring to these coveted ad slots.

The details

In the Cheetos commercial, Sigler is seen walking through a suburban neighborhood, echoing her character Meadow Soprano from The Sopranos. The ad features Cheetos-themed riffs on classic 90s pop culture references, playing up the sense of nostalgia.

  • The Super Bowl took place on February 12, 2023.
  • Sigler's Cheetos commercial aired during the game's commercial breaks.

The players

Jamie-Lynn Sigler

An American actress best known for her role as Meadow Soprano on the acclaimed HBO series The Sopranos, which ran from 1999 to 2007.

Cheetos

A popular brand of cheese-flavored snack chips owned by PepsiCo's Frito-Lay division.

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What they’re saying

“It was so much fun to revisit Meadow Soprano, even if just for a commercial. The Sopranos was such an iconic show, and I'm grateful to still be connected to it in this way.”

— Jamie-Lynn Sigler, Actress

The takeaway

Sigler's appearance in the Cheetos Super Bowl ad demonstrates the enduring popularity of The Sopranos and the value that nostalgic celebrity cameos can bring to high-profile advertising campaigns.