College Student Wins Car on 'The Price Is Right'

Ayden Homer's enthusiastic celebration goes viral after his big game show victory.

Published on Feb. 10, 2026

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Ayden Homer, a marketing student at the University of Utah, won a 2025 Kia K4 LX on a recent episode of the game show "The Price Is Right". Homer's excited reaction, which included yelling, jumping, and hugging the car, has since gone viral on social media.

Why it matters

Homer's big win and over-the-top celebration resonated with viewers, many of whom could relate to the excitement of a broke college student unexpectedly winning a valuable prize on a game show. The video of Homer's reaction has been widely shared, highlighting the enduring appeal of "The Price Is Right" and the thrill of unexpected game show victories.

The details

During the "Pass the Buck" game, Homer correctly guessed the price of one of the items, earning him a chance to spin the wheel. He landed on the car symbol, winning the Kia K4 LX. Homer's enthusiastic reaction, which included yelling "Oh my God!" repeatedly and hugging the car, has since gone viral online.

  • The episode aired on February 9, 2026.
  • Homer's appearance and win occurred during the third item up for bid on the show.

The players

Ayden Homer

A marketing student at the University of Utah who won a car on "The Price Is Right".

Drew Carey

The host of "The Price Is Right" game show.

James O'Halloran

A model who appeared on the episode of "The Price Is Right" that featured Ayden Homer's win.

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What’s next

Homer's luck ran out when he got to the Showcase Showdown, where he only spun 0.45 on the wheel, failing to advance.

The takeaway

Ayden Homer's enthusiastic celebration after winning a car on "The Price Is Right" has captured the hearts of viewers, reminding us of the enduring appeal of game show victories and the thrill of unexpected good fortune, especially for a broke college student.