Unverified Launches New Era of Storytelling and High-Impact Advertising

Super Bowl and Winter Olympic Games Campaigns Redefine Ideation and Creative Development for Automotive, Outdoor and Performance Clients

Apr. 3, 2026 at 1:49pm

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An abstract, motion-blurred image of a Toyota vehicle in vibrant colors, conveying a sense of speed and modern engineering.Unverified's high-impact creative campaigns for automotive brands like Toyota aim to redefine the traditional agency model with a focus on authentic storytelling and cultural relevance.Park City Today

Unverified, an independent creative agency, is bringing fresh ideation and an intense passion for authentic storytelling to brands looking to make an impact and stand out in today's ever-changing marketplace. The agency debuted its first official campaign during the 2026 Olympic Games and Super Bowl, developing some of the most viewed pieces of content on various social media channels for Toyota.

Why it matters

Unverified was founded to address a gap in the market where brands need big creative ideas and authentic storytelling delivered through a more efficient business model. The agency's debut campaigns for Toyota during major sporting events showcase its ability to produce culturally-native ideas and creative that resonates with audiences.

The details

Unverified was founded by Andy Bell, a former MTV Nitro Circus star, 10-time Guinness World Record holder, and Baja 1000 winner who previously served as VP of Marketing at OGIO. Bell has tapped industry veteran Shawn Meade and creative powerhouse Andrew Nethery to help lead the agency. Together, this team will serve clients looking for creative ideation, data-driven strategy, full-funnel campaign development, social and content ecosystems, and end-to-end production.

  • Unverified debuted its first official campaign during the 2026 Olympic Games and Super Bowl.
  • The 'Affirmations' campaign for Toyota aired across Super Bowl LX and the 2026 Winter Olympics.

The players

Unverified

An independent creative agency based in Long Beach, California with additional presence in Park City, Utah, Chicago and Detroit.

Andy Bell

The founder and creative entrepreneur of Unverified, who previously worked as a VP of Marketing at OGIO and has experience as an MTV Nitro Circus star, 10-time Guinness World Record holder, and Baja 1000 winner.

Shawn Meade

An industry veteran who has been tapped to help lead Unverified.

Andrew Nethery

A creative powerhouse who has been tapped to help lead Unverified.

Toyota

A major automotive client of Unverified, for whom the agency developed the 'Affirmations' campaign that aired during the Super Bowl and Winter Olympics.

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What they’re saying

“Unverified gives brands direct access to our team of seasoned storytellers who deliver culturally-native ideas and creative that hits harder because it's built from the inside out.”

— Andy Bell, Founder and Creative Entrepreneur, Unverified

“For years, clients like Toyota and Lexus pushed us beyond traditional production into creative campaign development. The Super Bowl and Olympics work made it clear—this wasn't a side offering anymore. Launching Unverified lets us sharpen both sides of the business while raising the creative bar.”

— Andy Bell, Founder and Creative Entrepreneur, Unverified

“I come from a culture where authenticity isn't optional; it's everything. People can spot a fraud instantly. That's the lens we bring to brand storytelling: respect the talent, lean into the story, and earn the audience. The Affirmations Campaign for Toyota demonstrates exactly why Unverified exists – big ideas, human stories and execution that meets the moment.”

— Andy Bell, Founder and Creative Entrepreneur, Unverified

The takeaway

Unverified's debut campaigns for Toyota during the Super Bowl and Winter Olympics showcase the agency's ability to deliver fresh, authentic storytelling and high-impact creative that resonates with audiences. This new independent creative agency is poised to redefine ideation and campaign development for automotive, outdoor, and performance brands.