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Murray Today
By the People, for the People
Camping World CEO Outlines Growth Plans
Lemonis details expansion strategy in letter to shareholders
Apr. 2, 2026 at 2:28pm
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In a letter to shareholders, Marcus Lemonis, the Executive Chairman and CEO of Camping World, outlined the company's plans for a major growth phase. Lemonis highlighted Camping World's strategy to expand its retail footprint, enhance its digital capabilities, and pursue strategic acquisitions to drive long-term value for investors.
Why it matters
As one of the largest recreational vehicle and outdoor lifestyle retailers in the United States, Camping World's growth plans could have significant implications for the RV industry and the broader outdoor recreation market. The company's ability to execute on its strategy will be closely watched by investors and industry analysts.
The details
In the letter, Lemonis stated that Camping World plans to open 25 to 30 new retail locations over the next three years, focusing on key markets across the country. The company also intends to invest heavily in its digital platforms to enhance the customer experience and expand its e-commerce capabilities. Additionally, Lemonis indicated that Camping World will pursue strategic acquisitions of complementary businesses to further strengthen its market position and diversify its product offerings.
- Camping World plans to open 25 to 30 new retail locations over the next three years.
- The company will invest heavily in its digital platforms to enhance the customer experience and expand its e-commerce capabilities.
The players
Marcus Lemonis
The Executive Chairman and CEO of Camping World, a leading recreational vehicle and outdoor lifestyle retailer.
Camping World
A major recreational vehicle and outdoor lifestyle retailer in the United States, with plans to expand its retail footprint and digital capabilities.
What they’re saying
“We are excited to enter this new growth phase and continue to deliver exceptional value to our shareholders.”
— Marcus Lemonis, Executive Chairman and CEO
What’s next
Investors and industry analysts will closely monitor Camping World's ability to execute on its growth strategy, including the opening of new retail locations and the enhancement of its digital platforms.
The takeaway
Camping World's growth plans reflect the company's ambition to solidify its position as a dominant player in the recreational vehicle and outdoor lifestyle market, leveraging its brand recognition and customer loyalty to drive long-term value for shareholders.


