Pattern Appoints Chris Baird as Chief Marketing Officer

New CMO to lead marketing strategy as e-commerce tech firm expands

Apr. 7, 2026 at 2:45am

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A high-end, photorealistic studio still-life photograph featuring a sleek, modern laptop computer, a stylized geometric paperweight, and a minimalist desk organizer, arranged elegantly on a clean, monochromatic background to conceptually represent Pattern's technology innovation and corporate strategy.Pattern's new CMO appointment signals the company's focus on elevating its marketing efforts to drive further growth in the e-commerce technology space.Lehi Today

Pattern, a Utah-based e-commerce technology company, has appointed Chris Baird as its new Chief Marketing Officer. Baird will be responsible for overseeing Pattern's marketing strategy and initiatives as the company continues to grow its platform and services.

Why it matters

Pattern is a major player in the e-commerce technology space, providing brands and retailers with tools to optimize their online sales. Baird's appointment as CMO signals the company's focus on strengthening its marketing efforts to drive further growth and adoption of its services.

The details

In his new role, Baird will lead Pattern's marketing team and be responsible for developing and executing the company's overall marketing strategy. He brings over 15 years of experience in marketing leadership positions at various technology companies.

  • Pattern appointed Chris Baird as Chief Marketing Officer on April 6, 2026.

The players

Pattern

A Utah-based e-commerce technology company that provides tools and services to help brands and retailers optimize their online sales.

Chris Baird

The newly appointed Chief Marketing Officer of Pattern, with over 15 years of experience in marketing leadership roles at technology companies.

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The takeaway

Baird's appointment as Pattern's new CMO underscores the company's commitment to strengthening its marketing capabilities as it continues to grow its e-commerce technology platform and services.