Joanna Gaines' Favorite Birkenstocks Are 25% Off

The HGTV star and Magnolia co-founder loves the comfort and style of the iconic sandals.

Published on Feb. 6, 2026

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Joanna Gaines, the Emmy award-winning star of HGTV's "Fixer Upper" and co-founder of Magnolia, has long been a public fan of Birkenstocks. In a recent interview, Gaines called the cork sandals her "tried-and-true favorites" that she wears "everywhere" - around the house, in the garden, and to work. The Good Housekeeping Institute also recommends Birkenstocks, naming the Arizona style the best travel slide. Now, Gaines' go-to Birkenstock sandals are 25% off, making them an even more appealing option for fans looking to emulate the Magnolia lifestyle.

Why it matters

Joanna Gaines' endorsement of Birkenstocks as her preferred footwear carries significant influence, as she is a highly respected home and lifestyle personality. Her love for the brand helps drive consumer interest and sales, especially when the iconic sandals are discounted. This story highlights the power of celebrity influence in the retail and fashion industries.

The details

Gaines has been spotted wearing Birkenstocks on her HGTV shows, in social media posts, and in interviews over the years. She praises the sandals' comfort, support, and versatility, saying she wears them "anywhere I can get away with it." The Good Housekeeping Institute also recommends the Birkenstock Arizona as the best travel slide, citing the shoe's durable construction, supportive cork footbed, and genuine leather straps.

  • Joanna Gaines revealed her love for Birkenstocks in a 2021 Instagram birthday post.
  • The Good Housekeeping Institute recommended the Birkenstock Arizona as the best travel slide.

The players

Joanna Gaines

An Emmy award-winning TV personality, home interior designer, and co-founder of Magnolia, known for her love of Birkenstock sandals.

Good Housekeeping Institute

A product testing and review organization that has recommended Birkenstocks, including naming the Arizona style the best travel slide.

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What they’re saying

“These are my tried-and-true favorites. I'm big on comfort and consistency, and these leather slip-ons check both boxes. I wear them everywhere—around the house, in the garden, to work—pretty much anywhere I can get away with it.”

— Joanna Gaines (NY Mag)

“The Arizona is one of the brand's most iconic designs and will look stylish (and feel comfortable) as you make your way around a new city while letting your toes breathe. We appreciate the shoe's durable construction, which features a supportive cork footbed and genuine leather straps.”

— Olivia Lipski, Senior Reviews Writer and Analyst, Good Housekeeping Institute (Good Housekeeping)

What’s next

Birkenstocks are currently 25% off, making now an ideal time for fans to purchase the sandals Joanna Gaines loves.

The takeaway

Joanna Gaines' endorsement of Birkenstocks as her go-to footwear, combined with the Good Housekeeping Institute's recommendation, demonstrates the broad appeal and enduring popularity of the iconic sandal brand. The current 25% discount on Gaines' favorite Birkenstock styles provides an opportunity for consumers to emulate the Magnolia lifestyle.