- Today
- Holidays
- Birthdays
- Reminders
- Cities
- Atlanta
- Austin
- Baltimore
- Berwyn
- Beverly Hills
- Birmingham
- Boston
- Brooklyn
- Buffalo
- Charlotte
- Chicago
- Cincinnati
- Cleveland
- Columbus
- Dallas
- Denver
- Detroit
- Fort Worth
- Houston
- Indianapolis
- Knoxville
- Las Vegas
- Los Angeles
- Louisville
- Madison
- Memphis
- Miami
- Milwaukee
- Minneapolis
- Nashville
- New Orleans
- New York
- Omaha
- Orlando
- Philadelphia
- Phoenix
- Pittsburgh
- Portland
- Raleigh
- Richmond
- Rutherford
- Sacramento
- Salt Lake City
- San Antonio
- San Diego
- San Francisco
- San Jose
- Seattle
- Tampa
- Tucson
- Washington
Texas City Today
By the People, for the People
QVC Files for Bankruptcy as Shopping Habits Shift
The home shopping network pioneer struggles to adapt to the rise of online marketplaces and livestreaming.
Apr. 18, 2026 at 12:57am
Got story updates? Submit your updates here. ›
As traditional TV shopping networks struggle to adapt to the rise of online marketplaces and livestreaming, QVC's bankruptcy filing highlights the need for these businesses to reinvent themselves for the digital age.Texas City TodayQVC Group, the owner of home shopping networks QVC and HSN, has filed for Chapter 11 bankruptcy protection as it grapples with declining sales and the rapid shift in consumer behavior towards online shopping platforms and livestreaming. The company says it has over $1 billion in cash on hand and plans to emerge from bankruptcy in about 90 days, with its international operations not included in the process.
Why it matters
The bankruptcy filing by QVC Group highlights the challenges faced by traditional TV shopping networks as consumers increasingly turn to digital channels for their shopping needs. This shift has put significant pressure on QVC and HSN, which have struggled to maintain relevance and adapt their business models accordingly.
The details
QVC Group, which also owns the Cornerstone Brands, filed for Chapter 11 bankruptcy protection in the U.S. Bankruptcy Court for the Southern District of Texas. The company says it has ample liquidity to meet its business obligations and that all of its brands, including QVC, HSN, and Cornerstone Brands, will continue to operate as usual. However, the company acknowledges that it needs to 'reinvent and become relevant' in order to address the changing consumer landscape.
- QVC Group filed for Chapter 11 bankruptcy protection on April 18, 2026.
- The company says it plans to emerge from bankruptcy protection in about 90 days.
The players
QVC Group
The parent company of home shopping networks QVC and HSN, as well as the Cornerstone Brands.
Neil Saunders
The managing director of GlobalData, a retail research firm.
What they’re saying
“Bankruptcy may allow the necessary restructuring to give QVC the room to operate with better financials. However, it does not solve the need to reinvent and become relevant.”
— Neil Saunders, Managing Director, GlobalData
What’s next
QVC Group expects to emerge from bankruptcy protection in about 90 days, during which time it will work to restructure its operations and adapt to the changing consumer landscape.
The takeaway
The bankruptcy filing by QVC Group underscores the significant challenges faced by traditional TV shopping networks as consumers increasingly embrace online shopping and digital platforms. To remain relevant, QVC and HSN will need to reinvent their business models and find new ways to engage with their customers in the rapidly evolving retail landscape.
