Bushel Unveils New Direct Payment Options

Agtech firm Bushel expands payment capabilities for farmers at Commodity Classic

Mar. 16, 2026 at 9:47pm

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Bushel, a leading agricultural technology company, has announced the launch of new direct payment options for farmers at this year's Commodity Classic trade show in San Antonio, Texas. The company's Director of Marketing, Julia Eberhart, discussed the expanded payment capabilities in an interview with industry reporter Corryn La Rue.

Why it matters

The new payment options from Bushel aim to provide farmers with more flexibility and convenience when conducting transactions, which is particularly important as the agricultural industry continues to embrace digital tools and modernize financial processes.

The details

Bushel's updated payment platform allows farmers to seamlessly transfer funds directly to grain elevators, cooperatives, and other agribusinesses through integrated digital wallets. This eliminates the need for paper checks and streamlines the payment experience for producers.

  • The new payment options were announced at the Commodity Classic trade show, which took place from March 9-11, 2026 in San Antonio, Texas.

The players

Bushel

A leading agricultural technology company that provides digital tools and services to the farming industry.

Julia Eberhart

The Director of Marketing at Bushel, who discussed the company's new payment options in an interview.

Corryn La Rue

An industry reporter who interviewed Julia Eberhart about Bushel's new payment capabilities.

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What they’re saying

“We're excited to offer these new direct payment options to our farmer customers, as it provides them with more flexibility and convenience when conducting transactions with their grain buyers and other agribusinesses.”

— Julia Eberhart, Director of Marketing, Bushel (americanagnetwork.com)

What’s next

Bushel plans to continue expanding its digital payment offerings and integrating them with other precision agriculture tools to further streamline financial management for farmers.

The takeaway

Bushel's new direct payment options demonstrate the agricultural industry's ongoing shift towards digital financial solutions, which can help farmers save time, reduce paperwork, and better manage their operations.