James Avery Invests $11M in New Texas Hill Country Project

The family-owned jewelry brand is expanding its footprint in the rapidly growing region.

Published on Feb. 10, 2026

Got story updates? Submit your updates here. ›

James Avery, a Texas-based artisan jewelry company, is investing $11 million in a new construction project in Medina County, located just an hour outside of San Antonio. The project, labeled as "James Avery MFG - Investment" in a filing with the Texas Department of Licensing and Regulation, will be located at 1101 Castro St. in Northwest Hondo.

Why it matters

As a family-owned business founded in Kerrville in 1954, James Avery has steadily expanded its presence across Texas, opening studios, workshops, offices, and manufacturing facilities in various cities. This latest investment in the rapidly developing Texas Hill Country region signals the company's continued growth and commitment to its home state.

The details

The new construction project will be designed by a full-service architectural firm that specializes in projects with "an attention to detail and rustic warmth." Lead architect Thomas Oppelt is known for combining "a natural vision for design with a history of diverse architectural work experiences." The company has completed previous projects for James Avery, including a retail location at the Hill Country Galleria in Bee Cave.

  • The $11 million investment was recently filed with the Texas Department of Licensing and Regulation.

The players

James Avery

A family-owned artisan jewelry brand founded in Kerrville, Texas in 1954, specializing in hand-crafted rings, bracelets, necklaces, charms, earrings, and more.

Thomas Oppelt

The lead architect on the new James Avery project, known for combining "a natural vision for design with a history of diverse architectural work experiences."

Got photos? Submit your photos here. ›

What’s next

The company has not yet provided additional details on the timeline or specific plans for the new $11 million investment project in the Texas Hill Country.

The takeaway

James Avery's latest expansion into the rapidly growing Texas Hill Country region demonstrates the company's continued commitment to its home state and signals the ongoing development and investment occurring in this part of the state.