Bad Bunny's Sports Agency Teams Up with San Antonio's iHeartMedia for New Podcast Project

The partnership will create content for iHeartMedia's My Cultura podcast network focused on Latino voices.

Published on Feb. 5, 2026

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Puerto Rican musician Bad Bunny's sports management agency, Rimas Sports, has announced a partnership with San Antonio-based iHeartMedia to create content for the company's My Cultura podcast network. The first podcast collaboration will feature Atlanta Braves outfielder Ronald Acuña Jr., a Venezuela native, discussing Latino culture, music, family stories, and struggles.

Why it matters

This partnership represents an effort to amplify Latino voices and perspectives in the entertainment industry, building on Bad Bunny's advocacy for greater representation. The My Cultura network was created in 2021 to showcase Latino culture and stories, and this collaboration with Rimas Sports aims to further that mission.

The details

iHeartMedia, the San Antonio-based media company, announced the partnership with Rimas Sports, co-founded by Bad Bunny and the executives behind Rimas Entertainment record label. Rimas Sports represents over 45 Latin American athletes with the goal of 'building the next generation of great Latin American athletes.' The first podcast collaboration will feature Atlanta Braves outfielder Ronald Acuña Jr. discussing his Latino identity, culture, and experiences.

  • The partnership was announced on February 5, 2026.
  • The first podcast collaboration is expected to debut in early 2026.

The players

Bad Bunny

A six-time Grammy-winning Puerto Rican musician who is the stage name of Benito Antonio Martínez Ocasio. He is a longtime advocate for Latino voices in entertainment.

Rimas Sports

A sports management agency co-founded by Bad Bunny and the executives behind the Rimas Entertainment record label. The agency represents over 45 Latin American athletes.

iHeartMedia

A San Antonio-based media company that created the My Cultura podcast network in 2021 to showcase Latino culture and stories.

Ronald Acuña Jr.

An Atlanta Braves outfielder and Venezuela native who will host the first podcast collaboration between Rimas Sports and iHeartMedia's My Cultura network.

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What they’re saying

“You know I love baseball, but I also love everything about being Latino, our vibe, the music that moves us, our family stories, and all the struggles we face every day. This podcast is my chance to open up, talk straight about the good stuff, the tough stuff, and what inspires us.”

— Ronald Acuña Jr., Atlanta Braves Outfielder

What’s next

Fans can expect the first podcast collaboration between Rimas Sports and iHeartMedia's My Cultura network, hosted by Ronald Acuña Jr., to debut in early 2026.

The takeaway

This partnership between Bad Bunny's Rimas Sports and San Antonio's iHeartMedia represents an effort to amplify Latino voices and perspectives in the entertainment industry, building on Bad Bunny's advocacy for greater representation of the Latino community.