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James Avery Artisan Jewelry to Open New Store in Schertz Station
The Kerrville-based retailer known for its charm bracelets is expanding to the growing Schertz shopping center.
Feb. 1, 2026 at 3:31pm
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James Avery Artisan Jewelry, a Texas-based jewelry retailer known for its charm bracelets, is opening a new store in the Schertz Station shopping center in Schertz, Texas. The mixed-use development is still under construction but is set to feature dining, retail, and residential living. The new James Avery location is scheduled to open in late spring 2026 after construction is completed in May.
Why it matters
The addition of James Avery Artisan Jewelry to the Schertz Station development is a sign of the growing retail and commercial activity in the Schertz area, located just north of San Antonio. As the region continues to see population and economic growth, the new James Avery store will provide residents and visitors with access to the brand's classic Texas-inspired jewelry designs.
The details
James Avery Artisan Jewelry is bringing its signature charm bracelet designs, including charms featuring Texas iconography like bluebonnets, tacos, and cowboy hats, to the new Schertz Station location. The store will also carry San Antonio-inspired pieces like 'Viva Fiesta' and Alamo charms, as well as a collaboration with Whataburger featuring charms of the fast-food chain's iconic orange-and-white cup, fries, and ketchup containers.
- Construction on the new James Avery store in Schertz Station is scheduled to be completed in May 2026.
- The new James Avery location is set to open in late spring 2026.
The players
James Avery Artisan Jewelry
A Texas-based jewelry retailer known for its charm bracelets and Texas-inspired designs.
Schertz Station
A mixed-use development in Schertz, Texas that is currently under construction and will feature dining, retail, and residential living.
Karina Dolgin
The chief product and revenue officer at James Avery Artisan Jewelry.
What they’re saying
“Even as we grow outside of the Lone Star state, we're continuously seeking ways to support and invest in locations close to home. This highly traveled area in San Antonio offers our guests a convenient location to discover new pieces, personalize their jewelry, and tell their stories.”
— Karina Dolgin, Chief Product and Revenue Officer (expressnews.com)
What’s next
The new James Avery Artisan Jewelry store in Schertz Station is scheduled to open in late spring 2026 after construction is completed in May.
The takeaway
The addition of a James Avery Artisan Jewelry store to the Schertz Station development highlights the growing retail and commercial activity in the Schertz area, as the region continues to see population and economic growth. The new store will provide residents and visitors with access to the brand's classic Texas-inspired jewelry designs.
