TruLife Distribution to Attend Soho Healthfest in Texas

The health and wellness brand management agency will showcase its partner brands at the annual natural products trade show.

Apr. 17, 2026 at 12:52pm

Got story updates? Submit your updates here. ›

A minimalist design in the style of Keith Haring, with a glowing neon outline of a stylized health and wellness symbol against a dark background, conceptually representing the energy and connections of the natural products industry.TruLife Distribution's presence at the Soho Healthfest trade show highlights the company's commitment to connecting wellness brands with key industry players.Rockwall Today

TruLife Distribution, a health and wellness brand management and marketing agency, will be present at the upcoming Soho Healthfest trade show in Rockwall, Texas from April 17-19, 2026. The company plans to showcase its partner brands and connect with buyers from over 200 natural product retailers expected to attend the event.

Why it matters

Soho Healthfest is a key industry event that allows TruLife Distribution to stay up-to-date on trends, make new connections, and keep its partner brands in the spotlight. As the wellness industry continues to grow in 2026, TruLife's presence at this and other conferences helps the company support its brand partners in entering the US market.

The details

TruLife Distribution, led by CEO and founder Brian Gould, will have a booth at the Soho Healthfest venue where it will meet with buyers from small, medium, and large natural product retailers across the country. The annual trade show focuses on the natural food, supplement, beauty, and pet spaces, making it an ideal event for TruLife to learn about industry developments and build relationships.

  • Soho Healthfest will take place from April 17-19, 2026 in Rockwall, Texas.
  • TruLife Distribution has attended multiple industry events over the past year, including the Summer Fancy Food Show in New York City and the Alt Beverage Expo in Florida.

The players

TruLife Distribution

A health and wellness brand management and marketing agency that represents partner brands and helps them enter the US market.

Brian Gould

The CEO and founder of TruLife Distribution, who has extensive industry knowledge from personal experience and his family's background in manufacturing and retail distribution.

Soho Healthfest

An annual B2B natural products trade show that brings together over 200 independent natural product retailers and suppliers across the food, supplement, beauty, and pet spaces.

Got photos? Submit your photos here. ›

What they’re saying

“We're excited to be at Soho. We love any opportunity to connect with buyers and hear what the brightest minds in the health and wellness industry are saying. 2026 is shaping up to be a big year for the wellness industry, and we want to be present where the momentum is happening. These are the events that give us insights, connections, and a greater understanding as we work with wellness brands to help them enter the US market with confidence.”

— Brian Gould, CEO and founder of TruLife Distribution

“We believe a quality brand management and marketing agency goes beyond proven SOPs, strategies, and promotional formulas. Those matter, but you also have to go the extra mile to stay up to date, maintain your network, and build new connections. Soho Healthfest and conferences like it give our team a chance to walk the floor, make key connections, and make it easier to keep our partnered brands in the spotlight year after year.”

— Brian Gould, CEO and founder of TruLife Distribution

What’s next

TruLife Distribution plans to continue its active presence at industry events throughout 2026 as it works to support its partner brands and help them succeed in the growing wellness market.

The takeaway

TruLife Distribution's attendance at Soho Healthfest demonstrates the company's commitment to staying connected with the natural products industry, building relationships with key buyers, and ensuring its partner brands remain visible and successful in the evolving US wellness market.