TripleDart Releases 2026 SaaS PPC Benchmark Report

Comprehensive analysis of $60M+ in managed ad spend across 84 SaaS accounts

Apr. 13, 2026 at 3:23pm

Got story updates? Submit your updates here. ›

A high-end, photorealistic studio still-life featuring a stack of neatly organized SaaS marketing reports and analytics dashboards on a clean, monochromatic background, symbolizing the data-driven insights and strategic value of the TripleDart benchmark report.TripleDart's comprehensive SaaS PPC benchmark report offers data-driven insights to optimize paid media strategies.Plano Today

TripleDart, a B2B SaaS performance marketing agency, has published its 2026 State of SaaS PPC Benchmark Report, a comprehensive analysis of real campaign performance data from its managed portfolio of over 150 SaaS companies globally. The report offers vertical-level CPC benchmarks, funnel conversion data, and a diagnostic breakdown of common campaign failures.

Why it matters

The report provides SaaS marketing leaders with critical performance data and insights to benchmark their own paid media strategies against industry standards. It also highlights the value of AI-powered campaign management and the cost savings of agency partnerships compared to building in-house teams.

The details

The 2026 report is grounded in TripleDart's own managed portfolio, covering six B2B SaaS verticals: FinTech, MarTech, HR Tech, Sales Tech, Document Management, and Customer Support. Key findings include significant CPC variation across verticals, the benefits of competitor conquesting campaigns, and the performance advantages of UGC-style ad formats. The report also quantifies the cost of common execution errors like mismatching funnel stage to search intent.

  • The report covers campaign performance data from January to December 2025.
  • TripleDart plans to publish quarterly updates to the benchmark dataset throughout 2026.

The players

TripleDart

A B2B SaaS performance marketing agency specializing in paid media, SEO, content, and revenue operations. TripleDart manages over $10M in monthly ad spend for more than 150 SaaS companies.

Sabarinathan R

Co-Founder and Head of Paid Media at TripleDart.

Got photos? Submit your photos here. ›

What they’re saying

“The biggest shift we've seen across our book of business in 2025 is what happens when you remove humans from the parts of PPC they're worst at, reactive bid management, daily budget reallocation, and search term mining, and let AI agents handle those in real time.”

— Sabarinathan R, Co-Founder and Head of Paid Media

“We built this report because we kept seeing SaaS teams benchmark their CPCs against generic industry data that had nothing to do with their actual buyer, price point, or funnel.”

— Sabarinathan R, Co-Founder and Head of Paid Media

What’s next

TripleDart plans to publish quarterly updates to the benchmark dataset throughout 2026 as campaign performance matures across the portfolio.

The takeaway

The 2026 State of SaaS PPC Benchmark Report provides SaaS marketing leaders with critical vertical-level performance data and insights to optimize their paid media strategies, including the benefits of AI-powered campaign management and agency partnerships.