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Pasadena Today
By the People, for the People
KKBQ Seeks Midday Host As Gerardo Sproet Exits
Houston country station looks to fill midday slot after host's departure.
Apr. 17, 2026 at 9:36pm
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KKBQ's search for a new midday host signals an opportunity to bring fresh energy and creativity to the station's key daypart.Pasadena TodayRadio One's country station KKBQ-FM in Pasadena, Texas is seeking a new midday host after Gerardo Sproet exited the role after a year and a half. Sproet, a Houston native, had worked at the station since 2019, starting in promotions before moving to on-air in 2022 and eventually the evening and midday shifts.
Why it matters
Midday is a key daypart for music radio stations, and finding the right on-air personality is crucial for maintaining strong ratings and engagement with listeners. KKBQ's search for a new midday host signals an opportunity for an experienced radio professional to join the station and help shape its programming and connection with the Houston market.
The details
KKBQ is looking for an on-air host who will be 'fun, compelling, talented, professional and understand how to create great radio in a PPM-friendly environment'. The candidate should excel in all areas of social media and digital engagement, including Facebook, Instagram, TikTok, the station's website, and more. Applicants should have at least five years of on-air experience, understand PPM audience measurement, FCC rules and regulations, and demonstrate the ability to collaborate across the station's sales, promotions, digital, and production teams.
- Gerardo Sproet exited the midday host role in January 2025 after a year and a half in the position.
- Sproet had previously worked at KKBQ since 2019, starting in promotions before moving to on-air in 2022.
The players
Gerardo Sproet
A Houston native who spent his entire radio career at KKBQ-FM, starting in promotions in 2019 and eventually working his way up to the midday host role, which he held for a year and a half before exiting in 2025.
KKBQ-FM
A country music radio station owned by Radio One and serving the Pasadena/Houston, Texas market.
The takeaway
KKBQ's search for a new midday host highlights the importance of finding the right on-air personality to connect with listeners and drive engagement in a key daypart for music radio stations. The successful candidate will need to excel not only on-air, but also in digital and social media to thrive in the modern radio landscape.
