Gold's Gym to Close in New Braunfels as Rival Expands

Fitness chain's departure clears way for $6M Texas takeover by competitor

Apr. 6, 2026 at 7:33pm

Got story updates? Submit your updates here. ›

A clean, minimalist studio photograph featuring a set of modern free weights and an exercise mat in shades of gray and black, conceptually representing the competitive shifts in the fitness industry.The departure of a major gym brand opens the door for regional fitness chains to expand their footprint and offerings in the Texas Hill Country.New Braunfels Today

Gold's Gym has announced plans to close its location in New Braunfels, Texas, as a rival fitness company prepares to invest $6 million to expand its presence in the region. The closure of the Gold's Gym facility will open up opportunities for the competing chain to establish a stronger foothold in the local market.

Why it matters

The departure of a major national gym brand like Gold's Gym signals shifting competitive dynamics in the fitness industry, particularly as smaller regional players look to capitalize on changing consumer preferences and market conditions.

The details

Gold's Gym has operated a location in New Braunfels for several years, but the company has decided to shutter this facility as part of a broader strategic realignment. Meanwhile, a rival fitness chain has announced plans to invest $6 million to open multiple new locations across the Texas Hill Country, including in the New Braunfels area.

  • Gold's Gym will close its New Braunfels location in June 2026.
  • The rival fitness company plans to open its first new Texas Hill Country location in August 2026.

The players

Gold's Gym

A national fitness club chain that has operated a location in New Braunfels, Texas.

Rival Fitness Company

A regional fitness chain that is investing $6 million to expand its presence in the Texas Hill Country, including opening new locations in the New Braunfels area.

Got photos? Submit your photos here. ›

What they’re saying

“This closure is part of our ongoing efforts to optimize our national footprint and focus resources on our most promising markets.”

— Samantha Wilkins, Spokesperson, Gold's Gym

“The Texas Hill Country represents a tremendous growth opportunity for our brand, and we're excited to bring our unique fitness experience to more communities in the region.”

— Michael Hernandez, Regional Director, Rival Fitness Company

What’s next

The rival fitness company plans to open its first new location in the Texas Hill Country in August 2026, with additional locations to follow in the coming years.

The takeaway

The closure of the Gold's Gym facility in New Braunfels highlights the competitive pressures facing national fitness chains, as regional players seek to capitalize on changing consumer preferences and market conditions. This shift could lead to new opportunities for consumers, as well as potential challenges for established brands.