Early Access Sale Announced for George Strait Merch Ahead of Lubbock Shows

Texas Tech to host two-day pre-sale for fans before country music legend's weekend concerts.

Apr. 20, 2026 at 5:03pm

A minimalist, graphic illustration depicting a bold black silhouette of George Strait's iconic cowboy hat against a bright red background, capturing the country legend's timeless style in a striking, abstract composition.Fans can get a head start on George Strait merch ahead of the country star's highly anticipated Lubbock concerts.Lubbock Today

In anticipation of two sold-out shows this weekend at Jones AT&T Stadium, Texas Tech University will host an early access sale on George Strait merchandise on Wednesday and Thursday. The pre-sale will run from 2-8 p.m. each day in the green space area west of the stadium, and parking will be available in the nearby C-1 Commuter West lot. A limited number of tickets are still available for Strait's Friday and Saturday night concerts, which will feature opening acts Dylan Gossett, Zach Top, Hudson Westbrook, and Miranda Lambert.

Why it matters

George Strait is one of the most iconic and successful country music artists of all time, with over 60 #1 hits. His upcoming shows in Lubbock are expected to draw huge crowds, so the early merchandise sale provides fans an opportunity to get their hands on exclusive Strait gear before the main events.

The details

The early access sale on George Strait merchandise will take place on Wednesday, April 24 and Thursday, April 25 from 2-8 p.m. each day. The sale will be held in the green space area immediately west of Jones AT&T Stadium on the Texas Tech campus. Parking for the pre-sale will be available in the nearby C-1 Commuter West lot. A limited number of tickets are still available for Strait's Friday and Saturday night concerts, with Friday's show featuring Dylan Gossett and Zach Top as openers, and Saturday's show including Texas Tech's Hudson Westbrook and Miranda Lambert.

  • The early access merchandise sale will run from 2-8 p.m. on Wednesday, April 24 and Thursday, April 25.
  • George Strait's concerts at Jones AT&T Stadium are scheduled for Friday, April 26 and Saturday, April 27.

The players

George Strait

A legendary country music artist known as the 'King of Country', with over 60 #1 hits and over 100 million records sold worldwide.

Texas Tech University

The host institution for George Strait's upcoming concerts and the organizer of the early access merchandise sale.

Dylan Gossett

A country music artist scheduled to open for George Strait on Friday, April 26.

Zach Top

A country music artist scheduled to open for George Strait on Friday, April 26.

Hudson Westbrook

A Texas Tech University student and country music artist scheduled to open for George Strait on Saturday, April 27.

Miranda Lambert

A Grammy-winning country music artist scheduled to open for George Strait on Saturday, April 27.

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What they’re saying

“We're excited to give fans an early opportunity to get their hands on exclusive George Strait merchandise ahead of his big shows this weekend.”

— Texas Tech Athletics

What’s next

Fans are encouraged to purchase parking in advance and arrive early to the early access merchandise sale and the weekend concerts to avoid any travel issues. Parking on campus must be pre-purchased and will not be sold on-site.

The takeaway

George Strait's upcoming concerts in Lubbock are a major event for country music fans, and the early access merchandise sale provides an opportunity for dedicated fans to get exclusive gear before the shows. The pre-sale highlights Texas Tech's efforts to accommodate the large crowds expected for Strait's performances.