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Lubbock Tech Firm TRUNO Secures Investment from Masked Rider Capital
The partnership aims to fuel innovation and growth for the local business software provider.
Apr. 16, 2026 at 7:31pm
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A strategic investment in Lubbock's TRUNO signals the city's growing tech ecosystem and ability to attract major capital to support local innovation.Lubbock TodayTwo Lubbock-based companies, TRUNO and Masked Rider Capital, have announced an equity investment deal that will provide TRUNO with additional financial resources and strategic support to drive innovation, expand its market reach, and deliver greater value for its stakeholders and customers.
Why it matters
The investment in TRUNO, a leading provider of business software and technology solutions, represents a significant vote of confidence in Lubbock's growing tech ecosystem. It signals that the city is attracting the attention of major investors and can serve as a hub for innovative companies to scale their operations.
The details
Under the terms of the deal, Masked Rider Capital, a local investment firm, has made an undisclosed equity investment in TRUNO. The recapitalization is expected to strengthen TRUNO's financial foundation and provide the company with additional resources to drive product innovation, expand its customer base, and deliver enhanced services to its clients.
- The equity investment deal was announced on April 16, 2026.
The players
TRUNO
A Lubbock-based provider of business software and technology solutions for companies across various industries.
Masked Rider Capital
A local investment firm based in Lubbock, Texas that has made an equity investment in TRUNO to support the company's growth and innovation efforts.
What’s next
The investment is expected to enable TRUNO to accelerate its product development roadmap and expand its sales and marketing efforts to reach new customers in the region and beyond.
The takeaway
The partnership between TRUNO and Masked Rider Capital underscores Lubbock's growing reputation as a hub for innovative technology companies and the city's ability to attract significant investment to support the growth of local businesses.
