Kevin Durant Embraces 'New Face of Legs' Title in CeraVe Collab

The NBA star turns a long-running social media joke about his dry legs into a positive skincare partnership.

Published on Feb. 10, 2026

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NBA star Kevin Durant has teamed up with skincare brand CeraVe to address the long-running jokes about his dry legs. The collaboration features Durant addressing the meme head-on and promoting CeraVe's Moisturizing Cream as a solution. CeraVe positioned Durant as an authentic voice for the campaign, using his real-life experience with dry skin to spotlight the importance of consistent body care.

Why it matters

This partnership shows how brands can turn viral social media moments into positive, educational campaigns. By embracing the 'New Face of Legs' title, Durant is normalizing so-called 'skincidents' and using his platform to promote the importance of proper body hydration, which is often overlooked compared to facial skincare routines.

The details

In a video shared on X, Durant read jokes about his legs while hinting at a solution, officially announcing the CeraVe collaboration. The campaign features candid-style images of Durant using CeraVe products during workouts, as well as input from dermatologists on the importance of consistent moisturizing. CeraVe's Moisturizing Cream uses three skin-identical ceramides to help lock in moisture and support the skin barrier.

  • In a video shared a few weeks ago, Durant teased the upcoming CeraVe collaboration.
  • The official partnership and 'New Face of Legs' campaign was announced this week.

The players

Kevin Durant

An NBA star who has embraced a playful new role as the 'New Face of Legs' after teaming up with CeraVe to promote total-body hydration.

CeraVe

A skincare brand that developed the Moisturizing Cream product featured in the campaign, using three skin-identical ceramides to help lock in moisture and support the skin barrier.

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What they’re saying

“Y'all keep bringing up my legs... might be time to address it with @cerave?”

— Kevin Durant (X)

The takeaway

This partnership shows how brands can turn viral social media moments into positive, educational campaigns. By embracing the 'New Face of Legs' title, Durant is normalizing so-called 'skincidents' and using his platform to promote the importance of proper body hydration, which is often overlooked compared to facial skincare routines.