New 'Decathlon of Fitness' Competition XENOM Launches with $15M Backing

Stadium-scale fitness series aims to establish global benchmark with standardized 10-event format.

Published on Feb. 27, 2026

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XENOM, a new competitive fitness series, has officially launched with a $15 million seed investment and a partnership with Rogue Fitness. Dubbed the 'Decathlon of Fitness,' XENOM plans to host 11 events across the U.S. and Europe in its inaugural 'Season 001,' featuring a fixed, 10-event format to create a consistent global benchmark for the sport.

Why it matters

XENOM's focus on standardization and objective measurement could attract a wider range of athletes and sponsors, potentially disrupting the often unpredictable nature of existing fitness competitions like CrossFit. The significant financial backing and key partnerships suggest XENOM has long-term ambitions to reshape the competitive fitness landscape.

The details

The $15 million seed funding, led by WndrCo, signals strong belief in XENOM's potential. The series will feature a fixed, 10-event format, allowing athletes to measure progress against a standardized global scale. Rogue Fitness is the Foundational Partner and equipment supplier. XENOM's first season will include 11 competitions in the U.S. and Europe, with the inaugural event in Frisco, Texas on June 27-28, 2026 and a second event in London, UK on August 29-30, 2026.

  • The inaugural XENOM event will be held on June 27–28, 2026, at the Ford Center at The Star in Frisco, Texas.
  • A second XENOM event is scheduled for London, UK, on August 29–30, 2026.

The players

XENOM

A new fitness competition series aiming to establish a consistent, global benchmark for competitive fitness with a fixed, 10-event format.

WndrCo

The venture capital firm that led the $15 million seed investment in XENOM, founded by Jeffrey Katzenberg and Sujay Jaswa.

Rogue Fitness

The Foundational Partner and equipment supplier for the XENOM competition series.

Keith Barlow

The founder of XENOM.

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What’s next

The remaining seven events in the XENOM 10-event format will be announced at a later date.

The takeaway

XENOM's emphasis on standardization and objective measurement could reshape the competitive fitness landscape, potentially attracting a wider range of athletes and sponsors seeking a more predictable and measurable format compared to existing fitness competitions.