New Morehouse Coach Brad Sherrod Outlines Five Pillars For Football Success

Veteran coach Brad Sherrod aims to turn around Morehouse College's struggling football program.

Published on Feb. 24, 2026

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Morehouse College introduced Brad Sherrod as its new head football coach, with Sherrod outlining his "Five Pillars" for building a successful program: integrity, enthusiasm, mental and physical toughness, caring and selflessness, and great effort. Sherrod, who previously led Texas Wesleyan University to success, acknowledged the challenge of turning around Morehouse's recent losing record but expressed confidence in his ability to instill discipline and a winning culture.

Why it matters

Morehouse College's football program has struggled in recent years, posting a 14-45 record since 2019. The hiring of experienced coach Brad Sherrod signals the school's commitment to reviving the Maroon Tigers and returning the program to competitiveness in the SIAC conference.

The details

In his introductory press conference, Sherrod presented his "Five Pillars" that will define the Morehouse football program moving forward: integrity, enthusiasm, mental and physical toughness, caring and selflessness, and great effort. Sherrod emphasized that these principles will be more than just slogans, but unwavering standards for players, staff, and the entire program. He also stressed the importance of running the ball effectively to become a "physical ball club."

  • Sherrod was formally introduced as Morehouse's new head coach on February 23, 2026.

The players

Brad Sherrod

The new head football coach at Morehouse College, bringing over 30 years of coaching experience across the NCAA, FBS, FCS, and NAIA levels.

Harold Ellis

The Athletic Director at Morehouse College who hired Sherrod as the new head coach.

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What they’re saying

“I am humbled and honored to be here today and to be the head football coach here at Morehouse. It's an unbelievable institution that has produced a lot of leaders for our country that have done a lot of good things for our community.”

— Brad Sherrod, Head Football Coach (Morehouse College)

“When God opens the door, it's an assignment; it's just not an opportunity.”

— Brad Sherrod, Head Football Coach (Morehouse College)

“We wanted a coach with a lot of experience.”

— Harold Ellis, Athletic Director (Morehouse College)

What’s next

Sherrod will immediately begin working with the current Morehouse players, assembling his coaching staff, and preparing the team for the upcoming season as he looks to turn the program around.

The takeaway

Morehouse College has hired an experienced and proven coach in Brad Sherrod to lead its football program, with Sherrod outlining a clear vision and set of principles to instill discipline, toughness, and a winning culture within the Maroon Tigers. After several losing seasons, Morehouse is hopeful that Sherrod can quickly revive the program and return it to competitiveness in the SIAC conference.