Borderland Jam Brings New Graffiti Art to El Paso's Segundo Barrio

10th annual public graffiti art show returns to historic neighborhood over Memorial Day weekend.

Apr. 16, 2026 at 2:00pm

Got story updates? Submit your updates here. ›

A highly stylized, abstract image composed of repeating silkscreen-style spray paint cans in vibrant neon colors, conceptually representing the energy and creative expression of a public graffiti art festival.The annual Borderland Jam graffiti art show transforms the historic Segundo Barrio neighborhood with bold, community-driven public murals.El Paso Today

The 10th annual Borderland Jam public graffiti art show is set to take place in El Paso's Segundo Barrio neighborhood over Memorial Day weekend. Artists will gather to create new murals and street art installations along S. Cotton Street and Fourth.

Why it matters

The Borderland Jam event has become a beloved annual tradition that celebrates the vibrant culture and artistic spirit of El Paso's historic Segundo Barrio. The neighborhood, known for its Mexican-American heritage and working-class roots, has long been a hub for grassroots creativity and community expression through public art.

The details

The Borderland Jam graffiti art show features both established and emerging artists from the region and beyond. Over the course of the Memorial Day weekend, they will transform blank walls and surfaces into colorful, large-scale murals that reflect the border culture and identity of Segundo Barrio.

  • The 10th annual Borderland Jam will take place over Memorial Day weekend (May 24-26, 2026).
  • The event runs from 10 AM to 6 PM each day.

The players

Segundo Barrio

A historic neighborhood in El Paso, Texas known for its Mexican-American heritage, working-class roots, and vibrant public art scene.

Got photos? Submit your photos here. ›

What’s next

Organizers expect thousands of visitors to attend the free, family-friendly Borderland Jam event over the holiday weekend to view the new murals and enjoy live music, food vendors, and other festivities.

The takeaway

The Borderland Jam graffiti art show has become an integral part of the cultural fabric of El Paso's Segundo Barrio, providing a platform for local and visiting artists to celebrate the neighborhood's identity through bold, imaginative public art.