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Wingstop Brings Back Fan-Favorite Hot Box for 4/20
Limited-edition collectible flavor trays available at select locations
Apr. 15, 2026 at 12:06pm
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Wingstop's limited-edition Hot Box, featuring the return of the Fiery Nacho flavor, captures the bold, indulgent spirit of the 4/20 holiday.Dallas TodayWingstop is celebrating 4/20 by bringing back its popular Wingstop Hot Box, featuring the return of the Fiery Nacho flavor. The limited-time offering includes a choice of three tenders or eight wings tossed in the spicy, cheesy dry rub, served with fries, ranch, and a drink. Wingstop is also giving away 420 limited-edition branded flavor trays at four select locations on 4/20 with the purchase of a Hot Box.
Why it matters
Wingstop is capitalizing on the 4/20 holiday, a popular day for celebrating cannabis culture, by offering a special menu item and limited-edition collectible that cater to the cravings and rituals of its fan base. This promotion helps Wingstop stay relevant and top-of-mind with its core demographic during a culturally significant moment.
The details
The Wingstop Hot Box features the return of the Fiery Nacho flavor, a spicy, cheesy dry rub tossed on either three tenders or eight wings, served with Wingstop's famous fries, a drizzle of housemade ranch, and a natural herb seasoning. Each Hot Box also includes a 20-ounce drink and a side dip of the customer's choice. Additionally, Wingstop is giving away 420 limited-edition branded flavor trays at four select locations on 4/20 with the purchase of a Hot Box, available on a first-come, first-served basis.
- The Wingstop Hot Box will be available at participating locations nationwide starting Friday, April 17 through Monday, April 20.
- The limited-edition collectible flavor trays will only be available on 4/20 at four select Wingstop locations in Los Angeles, San Jose, New York City, and Atlanta.
The players
Wingstop
A restaurant chain that specializes in made-to-order, always fresh classic and boneless wings, tenders, and chicken sandwiches in 12 bold, distinctive flavors, alongside signature sides and iconic housemade ranch and bleu cheese dips. Wingstop is the Official Chicken Partner of the NBA and aims to become a Top 10 Global Restaurant Brand.
Donnie Upshaw
The Chief Brand Officer of Wingstop.
What they’re saying
“4/20 is a day many of our fans celebrate, rooted in culture and shared moments, making Wingstop the obvious choice.”
— Donnie Upshaw, Chief Brand Officer of Wingstop
“The Wingstop Hot Box elevates fans' rituals with bold, indulgent and intensely craveable flavor.”
— Donnie Upshaw, Chief Brand Officer of Wingstop
What’s next
Fans are encouraged to share their Wingstop Hot Box experience on social media.
The takeaway
Wingstop is tapping into the cultural significance of 4/20 by offering a limited-time menu item and exclusive collectible that cater to the cravings and rituals of its core fan base, demonstrating the brand's ability to stay relevant and engage with its customers during key moments.
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