Jerry Jones Admits Disappointing Cowboys Fans During Super Bowl Drought

Cowboys owner acknowledges mistakes and vows to approach things differently going forward.

Mar. 2, 2026 at 11:07pm

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Dallas Cowboys owner Jerry Jones has admitted to disappointing the team's fans during the franchise's 30-year Super Bowl drought. In a recent interview, Jones acknowledged his role in the team's lack of success and vowed to approach things differently moving forward, including making quicker decisions on coaching staff changes and retaining key free agents.

Why it matters

The Cowboys are one of the most valuable and popular franchises in the NFL, but their inability to win a Super Bowl since the 1990s has frustrated their passionate fanbase. Jones' candid admission and pledge to do better could signal a shift in the team's approach and potentially lead to improved results on the field.

The details

Jones told reporter Calvin Watkins of The Dallas Morning News that he takes responsibility for the Cowboys' lack of Super Bowl titles since the 1990s. He said he "got his you-know-what kicked" when he recently expressed a desire to win more championships. Jones also acknowledged mistakes, such as allowing cornerback Jourdan Lewis to leave in free agency. The Cowboys have made some positive moves this offseason, quickly parting ways with defensive coordinator Matt Eberflus and hiring Christian Parker to lead the defense.

  • In a recent interview with The Dallas Morning News

The players

Jerry Jones

Owner of the Dallas Cowboys NFL franchise.

Brian Schottenheimer

Head coach of the Dallas Cowboys.

Christian Parker

New defensive coordinator of the Dallas Cowboys.

Javonte Williams

Dallas Cowboys running back who signed a three-year contract extension.

Jourdan Lewis

Former Dallas Cowboys cornerback who left the team in free agency.

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What they’re saying

“Yes, I do. I know that my way of addressing it, which would be just what we're sitting here talking to you about, is the best way to correct it. The thing that I would want our fans to know, is how much input that I have into what goes on when they see a ball snapped or a play and how much third-party input.”

— Jerry Jones, Owner, Dallas Cowboys (The Dallas Morning News)

“Anybody that's been around me, anybody, Jimmy Johnson, Bill Parcells as far as any coaches, can't talk to Larry Lacewell of course. You talk to some of those guys, I scrape the floor trying to get some information to make the best decision that we can. I got my you-know-what kicked when I said the other day I wanted to win Super Bowls. Well I certainly, I really can't accept just the fault of winning one Super Bowl. And then what?”

— Jerry Jones, Owner, Dallas Cowboys (The Dallas Morning News)

What’s next

The Cowboys will look to build on their offseason moves and end their 30-year Super Bowl drought in the upcoming 2026 NFL season.

The takeaway

Jerry Jones' candid admission of disappointing Cowboys fans and his pledge to approach things differently could signal a shift in the team's strategy and a renewed commitment to winning another championship for the storied franchise's passionate fanbase.