Cowboys Owner Jerry Jones Apologizes to Fans for Lack of Super Bowl Wins

Jones vows to make major changes to the team after 30 years without a championship.

Mar. 2, 2026 at 11:23pm

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Dallas Cowboys owner Jerry Jones has apologized to the team's fans for not winning a Super Bowl since 1996, acknowledging his role in the team's struggles and promising major changes for the 2026 season. Jones has cycled through numerous coaches and players over the past three decades, but the Cowboys have failed to capture the same magic that led them to three Super Bowl titles in the 1990s.

Why it matters

The Cowboys' inability to win a championship in 30 years has tarnished their reputation as "America's Team" and left their loyal fanbase frustrated. As the constant in the organization, Jones has faced increasing pressure to turn the team around and deliver a long-awaited Super Bowl victory.

The details

Jones took responsibility for the Cowboys' lack of success, saying he has "got his you-know-what kicked" for not winning more championships. He vowed to make better decisions going forward, including seeking more input from former coaches and personnel to improve the team's roster and coaching staff.

  • The Dallas Cowboys last won the Super Bowl in 1996.
  • It has now been 30 years since the Cowboys last celebrated a Super Bowl victory.

The players

Jerry Jones

The owner of the Dallas Cowboys, who has overseen the team for the past three decades without a Super Bowl title.

Troy Aikman

A former Cowboys quarterback who led the team to three Super Bowl championships in the 1990s.

Michael Irvin

A former Cowboys wide receiver who was part of the team's dominant offense in the 1990s.

Emmitt Smith

A former Cowboys running back who was a key part of the team's championship teams in the 1990s.

Dak Prescott

The Cowboys' current starting quarterback, who has yet to lead the team to a Super Bowl victory.

CeeDee Lamb

The Cowboys' star wide receiver, who has emerged as one of the team's top offensive threats.

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What they’re saying

“Yes, I do. I know that my way of addressing it, which would be just what we're sitting here talking to you about, is the best way to correct it. The thing that I would want our fans to know, is how much input that I have into what goes on when they see a ball snapped or a play and how much third-party input.”

— Jerry Jones, Owner, Dallas Cowboys (The Dallas Morning News)

“Anybody that's been around me, anybody, Jimmy Johnson, Bill Parcells as far as any coaches, can't talk to Larry Lacewell of course. You talk to some of those guys, I scrape the floor trying to get some information to make the best decision that we can. I got my you-know-what kicked when I said the other day I wanted to win Super Bowls. Well I certainly, I really can't accept just the fault of winning one Super Bowl. And then what? I got more time on my clock than that in my mind.”

— Jerry Jones, Owner, Dallas Cowboys (The Dallas Morning News)

What’s next

Jones has promised major changes for the Cowboys in the 2026 offseason as he looks to end the team's 30-year drought without a Super Bowl championship.

The takeaway

Jerry Jones' acknowledgment of his role in the Cowboys' struggles and his vow to make significant changes to the organization suggest that the 2026 season could be a pivotal one for America's Team as they look to recapture the magic of their 1990s dynasty and deliver a long-awaited Super Bowl title to their passionate fanbase.