Meauxmentum Strategies and Investments Honored as Chicken Salad Chick's Owner and Developer of the Year

Troy Morrison and MSI recognized for leadership, performance, and commitment to brand values and growth.

Apr. 3, 2026 at 7:30pm

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A photorealistic studio still-life image of a polished metal trophy with the Chicken Salad Chick logo, placed on a clean, monochromatic background and dramatically lit to symbolize the prestigious awards received by the franchise group.Chicken Salad Chick's top honors recognize the operational excellence and brand commitment of its franchise partner Meauxmentum Strategies and Investments.Bells Today

Chicken Salad Chick has named Meauxmentum Strategies and Investments (MSI) and Troy Morrison as its 2025 Owner of the Year and Developer of the Year, respectively, recognizing their exceptional leadership, operational excellence, and dedication to the brand's values and growth. The awards highlight MSI's ability to develop and open new Chicken Salad Chick restaurants efficiently while maintaining high quality standards, as well as Morrison's hands-on brand stewardship and focus on consistency, quality, and community engagement.

Why it matters

These prestigious awards from Chicken Salad Chick reflect the strength of the partnership between the brand and MSI, a leading franchise group that has rapidly expanded the concept to over 130 locations across eight states. The recognition underscores MSI's commitment to sustainable growth, operational discipline, and alignment with Chicken Salad Chick's mission and values.

The details

The Owner of the Year award is presented annually to the owner or ownership group that meets and exceeds systemwide standards in key areas, including revenue growth, profitability, brand execution, community involvement, and adoption of products and operational processes. Troy Morrison, who leads MSI's Chicken Salad Chick operations, was selected for his dedication to operational excellence and brand stewardship, maintaining the hospitality and community connections that define the Chicken Salad Chick experience. The Developer of the Year award honors an owner or ownership group that demonstrates operational excellence, efficiency, and collaboration in restaurant development. MSI was recognized for its ability to develop and open Chicken Salad Chick restaurants in a timely, cost-effective manner while maintaining high quality standards and seamless site-to-opening execution.

  • Chicken Salad Chick presented the 2025 Owner of the Year and Developer of the Year awards on April 2, 2026.

The players

Meauxmentum Strategies and Investments (MSI)

The shared services company of franchisee groups North Texas Bells, LLC, North Texas Wings, LLC, Memphis Wings Operations, LLC, Southern Wings Enterprises, LLC, Austin Chicks, LLC, Dallas Chicks, LLC, Oklahoma Chicks, LLC, and Indy Chicks, LLC. MSI is committed to its mission statement, "Be Consistently Best on the Block in everything we do." The company has grown to 134 Chicken Salad Chick locations across eight states.

Troy Morrison

The owner who leads MSI's Chicken Salad Chick operations and was named the brand's 2025 Owner of the Year, recognized for his dedication to operational excellence, brand stewardship, and maintaining the hospitality and community connections that define the Chicken Salad Chick experience.

Peter Allen

The chief operating officer of Chicken Salad Chick.

Tammy Pettigrew

The chief people officer of Chicken Salad Chick.

Taylor Morrison

The chief information officer of Meauxmentum Strategies and Investments (MSI).

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What they’re saying

“This award is especially meaningful because it reflects more than results — it represents alignment with the Brand's values, standards, and long‑term vision. We take great pride in building a business that not only performs at a high level, but also develops and creates opportunities for our people, strengthens communities, and protects the integrity of the Brand every day.”

— Peter Allen, Chief Operating Officer

“It is a true testament to exceptional leadership, vision, and execution for receiving both awards. These awards reflect not only outstanding performance but also a commitment to people, culture, and the community. This recognition highlights what's possible when passion, discipline, and a people-first mindset come together to deliver remarkable results. I am grateful to be part of an amazing company.”

— Tammy Pettigrew, Chief People Officer

“I'm very grateful for the trust from the leadership team and the support from the RSC that allowed MSI to realize this incredible accomplishment. The team has pulled together and performed at a best-in-class standard, and we are very humbled to be recognized for this work and look forward to building this brand over the next decade.”

— Taylor Morrison, Chief Information Officer

“The Developer of the Year award is one I will always cherish because I am deeply passionate about this side of the restaurant business. I was both surprised and greatly honored to be named Owner of the Year in 2025. These awards are truly earned by the incredible people at Meauxmentum Strategies & Investments, starting with our team members in the restaurants, our restaurant managers, area coaches, and the entire RSC staff. Chicken Salad Chick has a very special culture, one that provides unmatched support to its franchise community. The brand is growing at a rapid pace, and the future is incredibly bright.”

— Troy Morrison

What’s next

MSI and Chicken Salad Chick will continue their partnership to drive sustainable growth and expansion of the brand, while upholding the company's values and commitment to its people and communities.

The takeaway

The recognition of MSI and Troy Morrison as Chicken Salad Chick's Owner and Developer of the Year underscores the strength of their strategic partnership and shared dedication to operational excellence, brand stewardship, and community engagement. This achievement highlights the potential for mission-driven, values-based businesses to thrive and expand while maintaining their core principles.