SaaStock Rebrands as Shift AI to Lead Conversation on Software in AI Era

The world's leading B2B SaaS conference community marks its tenth year with a strategic rebrand, reflecting a fundamental shift in the global software landscape.

Apr. 19, 2026 at 3:00pm

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A highly detailed, 3D illustration of a glowing, cybernetic network of interconnected hardware components, representing the complex infrastructure powering the AI-driven software revolution.As the software industry undergoes a seismic shift towards AI-powered solutions, the Shift AI conference aims to be the epicenter of this transformative era.Austin Today

SaaStock, the global conference and community for B2B software founders, has rebranded as Shift AI, effective immediately. The rebrand reflects the company's focus shifting from the SaaS era to the emerging AI-native software landscape, as artificial intelligence fundamentally restructures the economics of software.

Why it matters

The rebrand marks the beginning of a new chapter for one of the world's most established founder communities. Shift AI will serve three key communities at the center of this transition: established SaaS founders navigating the platform shift, builders creating AI-native companies from scratch, and allocators - investors and enterprise buyers - deciding where the next decade of software budgets flows.

The details

Over the past decade, SaaStock built a global community of B2B software founders, running flagship events across Europe and North America and helping companies including Intercom, Paddle, and Personio in their early stages. As AI restructures the software landscape, with $2 trillion in SaaS market cap erased in early 2026 and 70% of incremental software budgets now flowing to AI infrastructure, the organization determined that its mission, community, and events must evolve accordingly.

  • SaaStock was founded over a decade ago.
  • The rebrand to Shift AI was announced on April 19, 2026.
  • Shift Europe, the flagship event, will take place in Barcelona on October 13-14, 2026.
  • Shift USA is planned for Austin, Texas in 2027.

The players

Shift AI

Formerly known as SaaStock, Shift AI is the conference and community for leaders building software in the AI era. The organization has grown into a global network of founders, operators, and investors shaping the future of B2B software.

Alex Theuma

The founder and CEO of Shift AI (formerly SaaStock).

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What they’re saying

“We built the world's leading community for B2B SaaS founders — and we're proud of that. But the category we helped build is being structurally disrupted. The per-seat model that defined a generation of software companies is under existential pressure, and the founders who will thrive are those who understand what comes next. Shift AI exists to be the room where that conversation happens. We're not stepping away from our community — we're taking them with us into the next era.”

— Alex Theuma, Founder & CEO, Shift AI (formerly SaaStock)

What’s next

Shift AI's flagship event, Shift Europe, will take place in Barcelona on October 13-14, 2026, with Shift USA planned for Austin, Texas in 2027. Existing community members and followers are encouraged to follow Shift AI across platforms to stay connected to the network and receive updates on upcoming events.

The takeaway

The rebrand of SaaStock to Shift AI reflects the significant shift in the global software landscape, as artificial intelligence fundamentally restructures the economics of software. Shift AI is positioning itself to be the leading conference and community for founders, operators, and investors navigating this transition from the SaaS era to the AI-native software landscape.