Celebrities Flock to SXSW 2026 Festival

Demi Moore, Keke Palmer, Eiza González and more attend the annual music and film event in Austin.

Mar. 13, 2026 at 12:53am

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The 2026 edition of the annual South by Southwest (SXSW) festival in Austin, Texas drew a star-studded crowd, with celebrities like Demi Moore, Keke Palmer, Eiza González, Julia Fox, Eric André, Barbie Ferreira, LaKeith Stanfield, Naomi Ackie, Boots Riley, and Karlie Kloss attending movie premieres, concerts, and panels throughout the week-long event.

Why it matters

SXSW is one of the most prominent music, film, and interactive media festivals in the world, attracting a diverse array of artists, innovators, and cultural figures each year. The festival's ability to draw high-profile celebrities underscores its continued relevance and influence in the entertainment industry.

The details

The 2026 SXSW festival featured a packed schedule of events, including movie premieres, live music performances, and panel discussions covering a wide range of topics. Celebrities were spotted attending various festival activities, posing for photos, and mingling with fans and industry peers.

  • The 2026 SXSW festival took place from March 13-22, 2026 in Austin, Texas.

The players

SXSW Conference & Festivals

An annual conglomeration of film, interactive media, and music festivals and conferences that take place in Austin, Texas, United States.

Demi Moore

An American actress known for her roles in films such as Ghost, A Few Good Men, and Indecent Proposal.

Keke Palmer

An American actress, singer, and television personality who has appeared in various films and television shows, including Hustlers and Scream Queens.

Eiza González

A Mexican actress and singer who has starred in movies like Baby Driver, I Care a Lot, and Godzilla vs. Kong.

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What they’re saying

“It's always such an honor to be a part of SXSW. The energy and creativity of this festival is unmatched.”

— Keke Palmer (SXSW Conference & Festivals)

“SXSW is the perfect place to connect with fellow artists and find inspiration. I'm excited to be here.”

— Eiza González (SXSW Conference & Festivals)

The takeaway

SXSW's ability to attract a star-studded lineup of celebrities underscores the festival's enduring appeal and influence in the entertainment industry. The event continues to be a premier destination for artists, innovators, and cultural figures to showcase their work and connect with like-minded peers.