Producers Launch Roosevelt Film Lab Ahead of SXSW Premieres

New production company to debut Kevin Bacon's directorial debut and John Valley's festive horror film at SXSW

Published on Mar. 10, 2026

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Producers Jon Wroblewski and Christian Sosa have launched a new production company called Roosevelt Film Lab, which will premiere two highly anticipated films at the upcoming SXSW Film Festival - Kevin Bacon's directorial debut "Family Home" and John Valley's horror thriller "American Dollhouse." The new production company aims to support filmmakers from early development through production and release.

Why it matters

The launch of Roosevelt Film Lab represents a new player in the independent film landscape, with a focus on developing and producing diverse stories across genres. The premieres of "Family Home" and "American Dollhouse" at SXSW will bring attention to the new company and its filmmaking approach.

The details

Roosevelt Film Lab was founded by producers Jon Wroblewski and Christian Sosa, and will be based in Austin, Texas. The company's initial slate includes "Family Home," directed by Kevin Bacon and Kyra Sedgwick and starring their own children, as well as "American Dollhouse," a genre film from rising filmmaker John Valley. Roosevelt will also be handling sales for both films. In addition to these SXSW premieres, the company has several other recently completed projects in the works, including films from directors Oscar Boyson, Caleb Landry Jones, and Shane Andries.

  • Roosevelt Film Lab is launching ahead of the 2026 SXSW Film Festival.
  • "Family Home" and "American Dollhouse" are both set to premiere at SXSW in March 2026.

The players

Jon Wroblewski

Co-founder of Roosevelt Film Lab, a new production company launching at SXSW 2026.

Christian Sosa

Co-founder of Roosevelt Film Lab, a new production company launching at SXSW 2026.

Kevin Bacon

Director of "Family Home," which is premiering at SXSW 2026 under the Roosevelt Film Lab banner.

John Valley

Director of "American Dollhouse," which is premiering at SXSW 2026 under the Roosevelt Film Lab banner.

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What they’re saying

“Roosevelt was built to support a story at every stage — from early development through production and release. As the marketplace is continuously evolving, we're here to support filmmakers, from the first idea through exhibition.”

— Jon Wroblewski, Co-founder, Roosevelt Film Lab (Variety)

“Our goal is to help create exceptional storytelling with talented filmmakers. We want our projects to spark conversation among festivals, buyers, and audiences. We're thrilled to be on the ground at SXSW in our home city of Austin.”

— Christian Sosa, Co-founder, Roosevelt Film Lab (Variety)

What’s next

Roosevelt Film Lab will be present at SXSW 2026 to premiere "Family Home" and "American Dollhouse" and continue building relationships in the independent film community.

The takeaway

The launch of Roosevelt Film Lab represents a new player in the independent film space, with a focus on supporting filmmakers and bringing diverse stories to audiences. The company's SXSW premieres will be an important first step in establishing its presence and vision.