Britney Spears Sells Music Catalog Rights

Pop icon's catalog acquired by Primary Wave in undisclosed deal

Published on Feb. 10, 2026

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Britney Spears, the pop superstar known for hits like '...Baby One More Time' and 'Toxic', has sold the rights to her music catalog to Primary Wave, a New York-based music and marketing company. The details of the transaction, including the sale price, were not disclosed. Spears, who hasn't released a new album in 10 years, rose to fame in the late 1990s and early 2000s as a chart-topping artist before her personal struggles took over her public narrative.

Why it matters

Catalog deals for top-tier music artists have become increasingly valuable, with some receiving hundreds of millions of dollars. Spears' catalog, which includes numerous hit singles and albums, represents a significant asset that could provide a financial windfall. The sale also marks another chapter in Spears' tumultuous career, which was dominated by a 14-year conservatorship that was terminated in 2021.

The details

Spears, 44, began her entertainment career as a child performer on 'The All-New Mickey Mouse Club' before signing with Jive Records at age 15 and becoming a global pop sensation. At her peak, she was a top touring act, had lucrative brand deals, and helped define a new era of pop music alongside artists like Christina Aguilera and 'N Sync. However, Spears' personal struggles, including a highly publicized mental health crisis in 2007, led to a conservatorship that controlled her life and finances for nearly 14 years until it was terminated in 2021.

  • Spears' last studio album, 'Glory', was released in 2016.
  • Spears' last performance was in 2018, when she ended her 'Piece of Me Tour' in Austin, Texas.
  • Spears released a memoir titled 'The Woman in Me' in October 2023.

The players

Britney Spears

A pop icon who rose to fame in the late 1990s and early 2000s, known for hits like '...Baby One More Time' and 'Toxic'.

Primary Wave

A New York-based music and marketing company that specializes in catalog deals and has acquired the rights to Spears' music.

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What they’re saying

“I will never return to the music industry!!!”

— Britney Spears (Instagram)

“I will never perform in the U.S. again because of extremely sensitive reasons”

— Britney Spears (Instagram)

The takeaway

Britney Spears' catalog sale represents the continued high value placed on the music rights of top-tier artists, even as Spears herself has stepped away from the industry in recent years due to personal struggles. The deal provides a financial windfall for the pop icon, but also marks another significant transition in her tumultuous career.