Kid Rock's 'Til You Can't' Tops iTunes After TPUSA Halftime Show, Overtaking Bad Bunny

Country music surge as conservative-leaning entertainment draws massive audience

Published on Feb. 10, 2026

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In the wake of dueling Super Bowl halftime performances on Sunday night, Kid Rock's cover of 'Til You Can't' has overtaken Bad Bunny's 'DtMF' for the top slot on iTunes. Kid Rock's rendition of the song sat at the top spot as of Monday afternoon, with the original version by Cody Johnson at number two. This comes after Kid Rock's performance at Turning Point USA's 'All-American Halftime Show', which drew over 25 million viewers across platforms without corporate backing. Multiple country songs from TPUSA performers also climbed the charts simultaneously, signaling broader audience demand for entertainment that reflects traditional American values.

Why it matters

This iTunes victory proves that traditional American values still command a massive audience. When given options that honor their beliefs instead of mocking them, conservative consumers show up enthusiastically. This demonstrates that the infrastructure for alternative entertainment is growing, and the audience is there - suggesting the era of conservatives feeling like outsiders in their own culture might be ending.

The details

Kid Rock closed his performance at the TPUSA 'All-American Halftime Show' with a rendition of Cody Johnson's ''Til You Can't' that included an additional verse embracing faith. The song then surged to the top of the iTunes chart, overtaking Bad Bunny's 'DtMF'. Other country songs from TPUSA performers like Gabby Barrett also saw major chart success, with 'The Good Ones' climbing to fourth place and 'I Hope' landing at sixth. Meanwhile, Bad Bunny's catalog started sliding downward.

  • On Sunday night, Kid Rock performed at the TPUSA 'All-American Halftime Show'.
  • By Monday afternoon, Kid Rock's cover of ''Til You Can't' had reached the top spot on iTunes.

The players

Kid Rock

An American singer, songwriter, and rapper known for his blend of rock, hip hop, and country music.

Cody Johnson

An American country music singer and songwriter, who originally recorded the song ''Til You Can't'.

Gabby Barrett

An American country music singer and songwriter, who also performed at the TPUSA 'All-American Halftime Show'.

Bad Bunny

A Puerto Rican rapper, singer, and songwriter, known for his successful music career and global popularity.

Turning Point USA (TPUSA)

A conservative non-profit organization that hosted the 'All-American Halftime Show' as an alternative to the NFL's official halftime performance.

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What they’re saying

“It really is one of the best written songs I have heard in a long time and NOTHING is more powerful than a great song in my book!”

— Kid Rock (Social media)

“We have the power to change culture.”

— Benny Johnson, Conservative commentator (Social media)

The takeaway

This event demonstrates that there is a large audience for entertainment that reflects traditional American values of faith, family, and freedom. When given the option, conservative consumers will enthusiastically support content that aligns with their beliefs, proving that the infrastructure for alternative entertainment is growing and the demand is there.