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New Aura Restaurant and Bar Prepares to Open in Memphis
The 3,200-square-foot establishment has filed for a certificate of occupancy on Winchester Road.
Apr. 19, 2026 at 10:34pm
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The upcoming Aura concept aims to bring a fresh hospitality experience to the Memphis community, though details about the precise nature of the new establishment remain limited.Memphis TodayA new restaurant and bar concept called Aura has filed paperwork to open a 3,200-square-foot space in Memphis, Tennessee. The establishment, described as a 'Restaurant, Pub, and Event Hall', has applied for a certificate of occupancy and is currently in the early stages of development, with few details available about the precise nature of the business.
Why it matters
The opening of Aura represents a new addition to Memphis' growing hospitality scene, potentially offering residents and visitors a fresh dining and entertainment option. As the city continues to evolve, the introduction of unique concepts like Aura can contribute to the overall vibrancy and appeal of the local community.
The details
Aura has filed a certificate of occupancy application with the Memphis and Shelby County Division of Planning and Development for a 3,200-square-foot space at 6700 Winchester Road, Suite 40. The application describes the establishment as a 'Restaurant, Pub, and Event Hall' with an occupant load of 192. The scope of the project is listed as a 'Tenant update for AURA MEMPHIS LLC occupying existing restaurant/event hall space, with no construction or layout changes'.
- Aura Memphis LLC filed as a Limited Liability Corporation with the Tennessee Department of State on March 2, 2026.
- Aura applied for its certificate of occupancy on March 4, 2026.
The players
Aura Memphis LLC
The limited liability company that has filed paperwork to open the new restaurant and bar concept in Memphis.
What’s next
Once the certificate of occupancy is approved, Aura can proceed with opening the new establishment on Winchester Road.
The takeaway
The arrival of Aura in Memphis represents an exciting new addition to the city's dining and entertainment landscape, as residents and visitors alike await more details on the precise nature of this upcoming concept.
