JunkStart Selects Ripley PR as Agency of Record

New partnership to highlight simple and scalable franchising opportunities in junk removal industry

Apr. 16, 2026 at 11:20am

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A high-end, photorealistic studio still-life photograph featuring a sleek, modern digital scale on a clean, white seamless background, conceptually representing the transparent pricing model that sets JunkStart apart in the junk removal industry.JunkStart's innovative pay-by-weight pricing model, powered by onboard scales, aims to bring transparency and fairness to the junk removal industry.Knoxville Today

JunkStart, a San Antonio-based junk removal franchise, has selected Ripley PR as its public relations agency of record. The new partnership will raise awareness and provide third-party validation for JunkStart's innovative pay-by-weight business model, which aims to disrupt the traditional volume-based pricing approach in the industry.

Why it matters

This partnership is significant as JunkStart seeks to expand its franchising opportunities by educating potential owners on the benefits of its data-driven, transparent pricing model. Ripley PR's expertise in the franchising and home services sectors positions them well to promote JunkStart's unique offering and drive awareness for the brand.

The details

JunkStart's pay-by-weight pricing model, powered by onboard scale technology, replaces the industry's traditional volume-based estimates with immediate, transparent pricing. This innovative approach is designed to provide a better customer experience while also enabling scalability and operational excellence for franchise owners. Ripley PR, a global PR agency specializing in skilled trades, franchising, and manufacturing, will leverage its strategic communications services to tell JunkStart's story and highlight the opportunities for aspiring entrepreneurs.

  • JunkStart was founded in 2022.
  • Ripley PR has been named one of Entrepreneur's Top Franchise Suppliers for eight consecutive years.

The players

JunkStart

An emerging junk removal franchise that is redefining the industry with its proprietary, pay-by-weight pricing model.

Ripley PR

A global public relations agency specializing in skilled trades, franchising, and manufacturing, with a reputation for creative earned media strategies, industry-specific expertise, and business acumen.

Daniel McCarty

The founder of JunkStart, who emphasizes the need for clear communication to educate potential franchisees about the company's streamlined and scalable business model.

Heather Ripley

The founder and CEO of Ripley PR, who believes the agency's depth of experience in the franchising world and specialization in home services puts them in a unique position to promote JunkStart and drive awareness for opportunities with the brand.

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What they’re saying

“As we bring a transformative approach to an established industry, we need clear communication to educate potential franchisees about what makes our model so streamlined and easy to scale.”

— Daniel McCarty, Founder of JunkStart

“Our depth of experience in the franchising world, combined with our specialization in home services, puts us in a unique position to promote JunkStart and drive awareness for opportunities with their brand.”

— Heather Ripley, Founder and CEO of Ripley PR

What’s next

JunkStart plans to continue expanding its franchising opportunities across the United States, leveraging Ripley PR's expertise to educate potential owners about the benefits of its innovative business model.

The takeaway

This partnership between JunkStart and Ripley PR highlights the growing demand for disruptive, technology-driven solutions in the junk removal industry. By emphasizing transparency, scalability, and a better customer experience, JunkStart is poised to challenge the status quo and provide attractive franchising opportunities for aspiring entrepreneurs.