Dolly Parton Launches Truck Stop Venture

Country music icon partners to rebrand and expand Tennessean Travel Stop network.

Mar. 16, 2026 at 2:52pm

Country music legend Dolly Parton has announced a new partnership to rebrand and expand the Tennessean Travel Stop network, starting with the flagship location in Cornersville, Tennessee. The venture aims to blend modern amenities with Parton's signature hospitality, targeting both family road-trippers and long-haul truck drivers.

Why it matters

This project reflects Parton's commitment to supporting local businesses and communities in her home state of Tennessee, while also catering to the essential needs of the nation's freight industry. The new travel stops could become vital oases for weary truckers, offering more than just fuel and services.

The details

The Cornersville site will remain operational during renovations, with plans to roll out additional locations across Tennessee and potentially nationwide throughout 2026. Features will include state-of-the-art facilities tailored to truckers' needs, such as ample parking, quick-service eateries with Southern-inspired menus, and retail showcasing local Tennessee products.

  • The flagship Dolly's Tennessean Travel Stop in Cornersville, Tennessee will relaunch in early summer 2026.
  • Additional locations are planned to roll out across Tennessee and potentially nationwide throughout 2026.

The players

Dolly Parton

Country music icon who is partnering on the truck stop venture.

Gregory H. Sachs

Chairman and CEO of Sachs Capital Group and the original Tennessean Travel Stop.

Danny Nozell

Founder and CEO of CTK Enterprises, who also serves as Dolly Parton's longtime manager.

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What they’re saying

“I have spent the bulk of my life on the road, and more specifically on a bus. I believe we will fill a void out there on the highways, all while bringing the heart and soul of Tennessee.”

— Dolly Parton

“This new partnership allows us to carry that legacy forward in a way that celebrates everything special about Tennessee.”

— Gregory H. Sachs, Chairman and CEO, Sachs Capital Group

“This project reflects Dolly's love for her home state and her commitment to supporting local business, community, and the travelers who keep America moving.”

— Danny Nozell, Founder and CEO, CTK Enterprises

What’s next

The Cornersville site will remain operational during renovations, ensuring minimal disruption for drivers on Interstate 65.

The takeaway

Dolly Parton's new truck stop venture blends her signature hospitality with modern amenities to create essential oases for both family road-trippers and the backbone of America's freight industry - long-haul truck drivers. This project reflects Parton's commitment to supporting local businesses and communities in her home state of Tennessee.