D.C. Plastic Surgeon Launches 'Think in 10 Years' Challenge

Dr. Ariel Rad's new initiative aims to help people make better long-term decisions about aesthetic care.

Mar. 31, 2026 at 10:32pm

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Dr. Ariel N. Rad, a board-certified plastic surgeon and co-founder of SHERBER+RAD in Washington, D.C., has introduced a new public initiative called the 'Think in 10 Years' Challenge. This framework is designed to help people make better long-term decisions when it comes to aesthetic care.

Why it matters

As the beauty and cosmetic industry continues to grow, there is an increasing need for people to think more critically about the long-term impacts of aesthetic procedures and treatments. Dr. Rad's challenge aims to encourage a more thoughtful, long-term approach to these decisions.

The details

The 'Think in 10 Years' Challenge asks people to consider how they will feel about a potential aesthetic procedure or treatment 10 years from now. Dr. Rad believes this simple habit can help individuals make more informed choices that align with their long-term goals and values.

  • Dr. Rad introduced the 'Think in 10 Years' Challenge in March 2026.

The players

Dr. Ariel N. Rad

A board-certified plastic surgeon and co-founder of SHERBER+RAD, a plastic surgery practice in Washington, D.C.

SHERBER+RAD

A plastic surgery practice co-founded by Dr. Ariel Rad in Washington, D.C.

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What they’re saying

“This framework is designed to help people make better long-term decisions when it comes to aesthetic care.”

— Dr. Ariel N. Rad, Board-certified plastic surgeon and co-founder of SHERBER+RAD

The takeaway

Dr. Rad's 'Think in 10 Years' Challenge encourages a more thoughtful, long-term approach to aesthetic procedures and treatments, which could help individuals make decisions that better align with their long-term goals and values.